A 60-seconds explainer video’s script (ideally) accommodates only up to 160 words. Consequently, it is quite a task to identify what to write in a script and how to write it, so that the viewers are held to watch the video until the end and are persuaded to take some action afterwards.
Here are some tips that could help you in writing an engaging explainer video script.
Tip # 1. Visualize your own Script Prior to deciding to write that
Even though elements (voiceover, visual and sound effects) of an explainer video clip are essentially ‘assembled’ together to form the ultimate video, an explainer video should not ‘appear’ to be assembled. Put simply, these elements should be correctly synchronized with each other to ensure that the video clip is perceived as one cohesive unit. In order to ensure that synergy, ideally, a scriptwriter and a storyboard artist should together brainstorm and imagine a concept, before writing a script. (You may be pro as a writer, but as a visualizer, a storyboard artist would likely be better).
In case it is not a feasible approach to you (as a writer) to stay and brainstorm with a storyboard artist, you should at least visualize a concept by yourself before you write a script. This approach not only provides you a direction while writing, but in addition helps you develop a framework to develop a script around.
Tip # 2. Write to resolve Typical Customer Problems
One effective way of writing an engaging script is by first talking about typical problems your prospects face and then portraying your service/product as promising and capable of solving those problems. When your leads watch such a movie, they understand those problems and start seeing your offering as a fitted solution.
Tip # 3. Talk to Your Audience
While writing an explainer video script you should keep in mind that it is not read, it is going to be heard. Therefore, your script should be written in a way that it directly addresses your viewers by using words like ‘you’ and ‘yours’. The usage of these second person pronouns gives a personal touch to message and makes your viewers feel as if someone is directly speaking to them. Thus, it can a good way of engaging your prospects to completely watch your explainer video.
Tip # 4. Make use of Each Word Wisely
Because mentioned before, a 60-seconds explainer video script utilizes about 150-160 words. If you try to use more quantity of words than that, the voiceover noises fast. Since there are barely 160 words, you should spend them such as a miser. When you’ve completely written the script, proofread it and eliminate unnecessary words, remove repetitive phrases and cut long sentences.
Tip # 5. Build a Story
The reason why a well narrated story is always memorable is that it builds from event to event. And one event is based on the prior event. The storage of the complete story, thus, starts building from the base (beginning) and retains building sequentially, till the end.
When you have to communicate through an explainer video, it’s a good idea to weave a story around your offering. If you use this approach, your customers are likely to bear in mind your message for long.
Tip # 6. Employ Sense of Humor
Laughter is one appeal that naturally goes well with animation technique. Actually it is straightforward to incorporate humor in explainer videos by using word-play techniques or/and rhetorical devices like exaggeration, pun, personification etc. Humor makes your script (voiceover) fun and engaging.
Idea # 7. Use Basic Terms
While writing a script, one should always remember that an explainer video is supposed to simply communication process instead than complicating it. As a result, your explainer video script should use layman’s language to clarify what it is supposed to.
Suggestion # 8. If Feasible, Use Example
The best thing about animation as a communication technique is which it could be used to beautifully transform, even an abstract idea, into a perceivable piece of communication. By verbally or visually using a fitting example, you could present your complex idea in a straightforward manner.
Tip # 9. Have a Boomerang Summary
One nice way of concluding your video is by recreating its start scenes, by the end. I like to call this a ‘boomerang conclusion’ as it brings back the viewer to the note where the video had started out. Having a boomerang conclusion kind of summarizes the video message and makes it end on a memorable note. You could deliberately include a comeback conclusion in your script.
Tip # 10. Include Call to Action towards the End
A good thing about promoting something through any online medium is that your leads could be directed to take an immediate action after learning about your product/service. Consequently, it is a must to add demand action towards the end of your explainer video clip, which means that your prospects would really know what to do next.
Explainer video script acts as the ‘armature’ around which the video is ‘sculpted’. Thus, it is essential to write your explainer video script in a way that it captivates the viewers and holds those to watch the video clip till the finish.