3 Tips for Video Articles Marketing on a Small

From all the blog posts, webinars and yelling from the mountain top, you’d think every business must have a “content marketing strategy” to endure. For anyone who is a tiny business owner like me, you don’t need the bags of money or people power to make it happen.

Bigger companies hire a good qualified to create content and drive it out. My research shows you’ll need to invest heavily. You can spend $2, 000 to $7, 000 each month.

Away of your range of prices? Will be you doomed to languish in a digital coma? Or is there a simple and affordable way to use video to attract prospects and earn new customers? Yes, there is.

TIP #1: Get Animated

Think of all the blockbuster movies that are animated and cost millions to produce. Gadget Story, Shrek, Minions… you get my drift. Persons grow through to animation. All of us absolutely like it.

That’s why an animated explainer online video is a good investment for small businesses (and small budgets). It’s more affordable than “live” online video and more powerful too!

Your animated video can make clear what you do so your prospect views how you’ll make their life better. If is actually done right, it forms an emotional connection and trust. And that’s where all purchase decisions are made.

TIP #2: Revolution Up Your Homepage

Net surfing is our nationwide pastime. When a traveler hits your site, you might have got seconds to influence them to stay. A great animated video is “stickier” than a live online video. You’ll grab their attention quickly so they’re more likely to click and watch.

On top of that, it’s like hiring a salesperson who works 24/7/365. You rest. It sells.

TIP #3: Reach Out and Contact Your Prospects and Consumers

Here are simply a few different options to use your video.

• Spice up your email campaigns. One of our client’s subject collection said, “See our Very Bowl commercial about our services. ” Open rate was 58%!
• Have your salespeople send it to prospects as a “warm up” or follow up.
• Put a link to your video in your emails with an appealing call to action.

The point is this. A great animated explainer video is likely to make you can stand away and get noticed in the digital space without breaking the bank. You need to determine what it will surely cost to determine if it’s a good investment for your business.