If producing an explainer video for your company has recently been in your concerns for some time now – READ PROPERLY.
There is also a huge hype in the marketing world related to the production of explainer videos.
Yes, they can be a useful gizmo for your new venture or business. And certainly, they can help you get traction really fast.
But lots of business owners fail to realize that explainer videos can also produce negative results if not produced or used correctly.
What do we mean by that?
Explainer videos are generally not bulletproof.
Strategic and production explainer video mistakes can cause a zero or negative return of investment.
1) Being Self-Centered
No one likes watching videos that carry on and on about how precisely cool some brand is. But instinctively most people try to showcase how cool what they’ve built is.
This never works.
Your customers get their own problems. Talk about them in your online video.
Demonstrate to them that your business is here now to serve them and not simply so you can look cool. Demonstrate them that you care and attention, you have compassion for his or her situation and that you solve focus is dealing with your trouble.
As soon as they see that your intentions are good, they will be careful about your video, take action and also share it with a buddy who might have a similar problem.
- The Length of Doom
Explainer videos are made to describe an item or service in a clear-cut way. If your video goes on for too long, your audience might get bored and stop watching the online video half way into it.
Once that occurs you have lost a potential customer.
You need your audiences to view your video completely before the end to hear your business frequency.
- No Clear Phone To Action
Everything you write or publish should have a desired final result that benefits both you and the reader.
This could be to make a sale, or to get them to down load your app.
Maybe you just want them to sign up to your e-mail list.
Whatever it is the fact you want, you need to explicitly tell them to do it, and permit them know why they have to do it.
- Replicating your competition
We see lots of folks who choose to look out for external validation for intrigue.
And that can be a good habit if you are looking for the validation of your customers.
Most business owners lose their customer-based emphasis from time to time and start taking a look at what their competition are doing.
And then it all starts with borrowing one idea, then two… and before they know it their explainer video turns into a Frankenstein of the ideas of their competitors.
And it loses its target of the customer. Certainly not only that, but visitors start having the odd feeling that they’ve seen that video somewhere before and bounce before they get to the final part.