Your explainer video reflects your brand’s personality. This makes it all the more important to produce a video that is of high quality. Every single aspect of the video production process should be perfected in order to achieve the specified results.
Find a killer concept
The concept lays the foundation for your video. If the base is weak the entire video will collapse. A new good concept or storyline makes for a strong start for the video and impacts every aspect of video-making from script to production. A concept that will catch the viewer’s attention will automatically enhance the video.
Seamless story-telling is key
The scripting stage is where the video-making actually starts. If story is the foundation, screenplay is the building-block. A well-written script plays a major role in upholding the quality of the video. The script dictates the video’s music as well as visuals. A script written in details will ease out the production work too.
Complex computer animation doesn’t mean high quality
Many have this misconception that more complex and complicated the animation, the better it will look. The particular characters or elements shown in the video can be simple yet entice audience in huge figures (like the popular webcomics Cyanide and Happiness) sometimes simplicity and minimalism works better than screen packed with graphics. The visuals have to convey the feelings well, that’s all that matters.
Pick the voice that would make people listen
A good voiceover plays a more important role in identifying the quality of the video than you would think. The voice in the voiceover is not simply a narrator. It is the voice of your brand, of your company. Now this can’t go wrong, can it? The particular voice not only has to represent your brand but also hook up with the viewers in order that they want to listen to your message. What’s more important is that it has to sound professional. A video clip that has voiceover recorded in haste and with poor quality will bring down the quality of the whole video.
Add sound effects to bring in the “wow” factor
Sound clips add detailing to the video, bringing your movie closer to reality. The best part about videos is that they are audio-visual media. Imagine the Titanic ship breaking apart minus the audio effects. No fun right!
So why not make the almost all of both the worlds.