Animated explainer videos are the flavor of the season in the business world today. To put it basically, these videos are made by an operator, usually in cartoon form and used for marketing of a brand, product or service. Animated explainer videos serve to be very monetary and effective and is always the best option in regard to marketing.
Taking a professional explainer video producer always helps the marketing aspect of a company and adds to the marketing aspect of a company but this should be done only after careful exam of the types of videos produced previously by the video maker and when they are actually good and serve the purpose of marketing. You know very well what doesn’t catch attention of the audience? Bad explainer videos resulting reduced promotion and decreased revenues.
Very best reason for this?
A new few crucial mistakes which should always be held in check while creating an explainer video for your business. Therefore, to avoid those mistakes always remember these 8 guidelines while creating an animated explainer video:
Script: The particular most important aspect of it is this. The particular script writer who creates the script understands the elements of storytelling and has the ability to visualize the flow of a story. For this you’ll need to take help of a specialist.
Voice Above: The voice-over is definitely a important facet of animated explainer video production. It’s the process where an appropriate voice that’s fluent and intonation perfect can be used to create a great effect on the viewers. This can majorly help in the marketing process.
Research: Constantly ensure that complete research is done about the service to be marketed. This research is necessary as it helps incorporate useful things in the video later. Also, if the similar kind of service is available in the market, doing somewhat of research there helps find its flaws and showcase why the respective service is better than the existing one.
Audience: The primary objective of the animated explainer video ought to be to serve the right audience. It isn’t very necessary to please everyone because it often arises the situation of “neither here”, “nor there”. So focusing on the right audience is critical.
Duration: Getting caught up with the time restrict of the explainer movie is not a good move.
Placement: Correct positioning of the video is important. Among the most typical faults done by companies is that they place the animated explainer video on the ‘About Us’ page rather than their home page. The video should catch the viewer’s attention as soon as they land on your website and hence, it should be located on the home page.
Planning: Proper planning cannot be ruled out. Aspects like positioning it, content of the video, budget of the video, right audience and so on, everything must be prepared well in advance before releasing the video.
Testing: An individual know what’s also important? Successful testing of it. Simply by this we mean, tests audio tracks and video individually before releasing it. Whether it sounds and looks effective, only then it’s ready for release.