Animated explainer videos are the flavor of the season in the business world today. To put it basically, these videos are made by an operator, usually in living form and used for marketing of a brand, product or service. Living explainer videos serve to be very economical and effective and is always the best option in regard to marketing.
Taking a professional explainer video machine always helps the marketing aspect of a company and increases the marketing aspect of a company but this should be done only after careful examination of the varieties of videos produced recently by the video machine of course, if they are actually good and serve the purpose of marketing. You really know what won’t catch attention of the audience? Bad explainer videos resulting reduced publicity and decreased revenues.
Precisely what is the reason for this?
A few vital mistakes which should always be kept in check while creating an explainer video for your business. Therefore, to avoid those mistakes always remember these 8 rules while creating an animated explainer online video:
Script: The most important aspect of it is this. The script copy writer who writes the program understands the elements of storytelling and has the ability to visualize the flow of a tale. With this you’ll need to take help of an expert.
Voice Over: The voice-over is an extremely important facet of animated explainer video development. It’s the process where an appropriate voice which fluent and intonation perfect can be used to create a great effect on the visitors. This can majorly help in the marketing process.
Research: Always ensure that complete research is done about the service to be marketed. This research is necessary as it helps combine useful things in the video later. Also, when a similar kind of service is available in the market, doing somewhat of research there helps find its flaws and display why the respective service is better than the existing one.
Audience: The primary purpose of the animated explainer video really should to be to provide the right audience. This isn’t necessary to please everyone because it often arises the specific situation of “neither here”, “nor there”. Thus targeting the right audience is critical.
Duration: Obtaining caught up with enough time limit of the explainer video is not good move. Although it is rightly stated that shorter is always better. However if the video falls short to incorporate all useful information, the duration of the video is likely to increase and a suitable video is created.
Placement: Correct positioning of the video is important. One of the most frequent blunder made by companies is that they place the living explainer video on the ‘About Us’ page alternatively than their home site. It should catch the viewer’s eye as soon as they arrive at your website and hence, it ought to be put on the home page.
Planning: Appropriate planning can not be ruled away. Aspects like inserting of the video, cotent of the video, budget of it, right audience and so on, everything must be planned well in progress before releasing the online video.
Testing: You understand what’s also important? Effective testing of the video. By this we mean, testing music and video separately before releasing it. If it sounds and appears useful, only then it’s ready for release.
Therefore, these 8 rules should enough consideration when an living explainer video is made.
Any kind of blunder or shortcoming may have a major impact on the overall a consequence of the video on the marketing of the service or product of your company.