Why Humor is important in Animated Explainer Videos
Unlike a ‘real’ movie format, through which ‘real’ people could portray light as well as extreme human thoughts with the same magnificence, the animated video format could, at best, be used to replicate real human emotions, fundamentally in a fun & cheerful way. This is generally so, because the default and prominent characteristic of animation as a communication technique, irrespective of its reason for use, is light-heartedness. And although cartoon characters could represent human beings (or human-like beings) in a video, they can’t replace them when it comes to showcasing real & deep emotions that could charge or move the viewers. Thus, the only emotional appeal that particularly goes well with animated video-communication technique is humor.
The biggest benefit of utilizing a character animated explainer video for communication is that it lets you present a visualization of your complex concept by using a number of personified characters. Considering that these characters are hand-drawn by way of a storyboard artist and could represent any imaginable (real/unreal, tangible/intangible) entity, there is an endless range for creating unique personality representations that are amusing and lovable.
Also, since animation has motion and sound elements, the creative communication techniques, like ‘Exaggeration’, ‘Satire’, ‘Parody’ and others that trigger laughter, could be beautifully used to bring out visual wit through funny gestures and facial expressions of the moving characters. This really is another reason why humor obviously goes well with animated video-communication technique.
Types of Humor Elements & Exactly how They Might be Incorporated in an Animated Explainer Video
Loud Humor involves those humor elements that are presented very apparently and could easily be experienced by visitors as funny and laughable. One clear way of releasing this kind of humor in an animated explainer video is by intentionally writing a funny script by using one or more wordplay techniques like pun, phonetic mix-ups, obscure words and meanings, double engenders, rhetorical devices, and creating supporting visual humor elements, in order that the voiceover (the script) and the visual- together enhance humor. Needless to mention, sound effects play a very supportive and important role in bringing out there loud humor in an animated explainer video.
Silent Humor, in an animated explainer video clip is the ‘not-so-obvious’ kind of humor. Amazing delivering out silent humor, through creating only visual wit elements. Imagine, for example, a video frame that is being shared between a lead animated character and a supporting animated character. When you are seeing the video, although the majority of your attention would be on the lead character, the supporting character could still be animated to bring out humor through the body language or facial expressions. These kind of subtle humor elements give that ‘special effect’ or ‘magic touch’ to your animated video. Although the expression or body language of the supporting characters would venture with the flow of the script, still their humorousness is independent to themselves.
It often happens that when a humor factor is not very apparent to every viewer, it makes it all the more engaging because then, the viewer automatically will take interest in interpreting this subtle humor, as well as in doing so, pays more attention while watching the video.
Humor acts as the stuff that holds your viewers to watch your cartoon explainer video, till the very end. Therefore, when using an animated explainer movie technique for marketing, make sure it does have some humor elements. Exactly how many? Well, that completely depends upon your business entity type and it is up to you to decide.