Video content is becoming increasingly important as a part of your online strategy. Explainer videos are videos that describe your business, products, or services to your ideal customer by means of a short, easy-to-digest cartoon or animation. In this post, we’re going to go through the typical elements of explainer videos, how to create them, and where you should use them in promoting your business.
Elements of an Explainer Video
Explainer videos usually consist of one or more this elements, according to the type of service or product they describe.
A great animation representing the ideal customer, the issue the customer has, and the answer that the product or service delivers.
- A voiceover sharing with the story as symbolized in the animation.
- Screenshot’s of the product.
- Screencasts of the merchandise in action.
For example, an explainer video could just include animation and a voice-over. Or it could include simply a screencast and a voiceover. Or, it could be a mixture of movement, screencast, and voiceover.
Just how to Create an Explainer Video
One of the reasons businesses love explainer videos is it will not require getting front of the camera to speak, stars, or other potentially costly elements. Best of all, you don’t have to be a videographer to create one.
Best places to Use Your Explainer Online video
Once you have created your first explainer video, you will want to advertise it as much as possible so you can reach your target customer base. Among the better places to use your explainer video are as follows.
- On the website landing page for your product or service.
- On your own Facebook site as the featured online video.
- On your Twitter account as the pinned twitter update.
- On YouTube as your channel trailer.
- On your SlideShare profile as the featured presentation.
From here, you will also want to market your explainer online video using advertising. You can create video advertisements on Facebook, Twitter (by promoting a tweet using the Player Card), and Twitter in a variety of ad formats. With the right targeting, you could easily attract customers using your explainer video like a commercial for your product or service.
You can also pin your explainer video to Pinterest, upload it to Reddit, share it on Instagram as a 15 second teaser, and distribute it on various video showing networks like Vimeo, Daily, and others.
In Bottom line
If you want a great video for your services or products, but you’re not ready to begin front side of the camera, give explainer videos a go. You can use the tools mentioned above, or look for a company to the actual heavy training for you. Then place your video on all of your channels and distribute it for the best reach possible among your target customer bottom.