Internet markets that knows their onions are aware that building a beautiful website with excellent duplicate and headlines so that internet visitors may have a good impression of your business are no longer enough to choose these visitors into clients. A new and better way to turn jump rates into click-through rates leading to the much needed sales is now available! Formerly, it was a secret, although not anymore. In case your guess is videos, well you are correct! This proven weapon is nothing else but animated explainer videos!
What usually are explainer videos?
They are short videos usually around 20secs – 3mins that tell a company’s history. They help to make clear and make visitors understand, exactly what a business is all about, what they do and the sort of product or service that they offer. A new powerful explainer video, combined with a beautifully designed website and an outstanding copy would cooperate for the good of the business enterprise, increasing alteration rates and sales.
Illustrations of businesses that noted growth via animated explainer videos.
Previously, we have dwelt on the great things about explainer videos to your business. Today, I shall be demonstrating real companies that saw their sales and conversions soar after introducing an explainer movie on their squeeze page. The facts presented are verifiable via a simple yahoo search. Quickly, let’s delve into the subject above!
- Rypple, the sociable performance-based website, recorded an incredible 19% increase in alteration rates after adding an explainer video to their landing page. It gone ahead to state that about 29% of site visitors watched the video out of which 49% viewed the video till the end.
- Dropbox, another start-up opened the eyes of sites marketers to the usefulness of an explainer video. Their website landing page had simply a single explainer video and a signup button. Zero text, no fancy copywriting, nothing! Based on officials from the company, they noted over 10% increase in their signup and conversion rates with the video viewed more than 750k times in this month alone.
- How about CrazyEgg, Inbenta, and Google? These companies saw increased conversion rates when they implement an animated explainer video clip on the landing pages.
Interest spans are steadily minimizing, and many Internet users are getting increasingly more rapide when searching for information online. A quick scan through your website and they are gone if the information there is not as desired. An explainer video tackles this issue by engaging them, to allow them to stay on your site watching the video in their entirety. After watching, they may decide to buy your product or service, based on the content they viewed. Even if they choose not to buy immediately, over fifty percent of the viewers would still retain the information they watched on your site for months. So every time they choose to buy, they are going to come rushing back again to you or even refer a friend aimed at your website.
In conclusion, an cartoon explainer video has much more benefits for your business than disadvantages. When you are looking to increase conversions and sales, then an explainer on your landing pages is a must have!