Original video clip animation, or animated movies and series made especially for release in home video formats, has become a burgeoning enterprise in the entertainment realm, especially in Japan, where it originated. But OVA also hold promise here as a distinctive means to convey a corporate promotional message, particularly when your audience is techno-savvy and entertainment-minded. Here are five ways animation can introduce or enhance a brand – or simply tell a story in a different way.
Introduce a global that supports your message – Yamaha created an animated video series called “The Master of Torque. ” It features stories told in two to seven minutes that contain various characters who experience all manner of adventures, many of which include rides on Yamaha motorcycles. The good guys always appear to outrace the bad guys, discreetly suggesting that the Yamaha motorcycle is special.
Current characters that the audience will associate with you – A common theme in animation is the main character or heroine. As with standard comic-book-based animated films, there can be flaws or complex circumstances which have delivered an unconventional protagonist. But the protagonist is almost always compelling – to the point that at the end of an episode the viewer can’t wait to see what takes place in the next one. Talking about…
Consider good thing about the serial format – Animation is best employed when it is part of an ongoing series. Episode One introduces something that ties to Episode A couple of. Episode Two is wrought with adventures that create the need for resolution, which you find in Episode Three. And so on. If it is done well, original video clip animation creates a bond between the story’s figures (and its adventures) and the viewer. Engaging the audience is top concern with any type of communication, and OVA is an outstanding way to charm to the demographic observed in the first section.
Make beautiful music collectively – By together, we mean the integration of the images in the video and music you determine to share with your audience. MTV introduced the audio video in the 1980s, and gradually, as the first music that ever played on the network predicted, “Video Killed radio stations Star. inch Everyone wanted an image to go along with the song. Why? Due to the fact, a song took on a whole new active as a video, as it escaped the audio realm and ventured into sight, as well. Video animating can do a similar thing, only in a “next generation” way. Here’s a good example of a company creating persuasive characters, boosting their situation with music, and rewarding just how cool this company is for doing all that, in just over three minutes, no less.
Enjoy the sizzle, but give attention to the steak – Almost any technological bell or whistle will hold some appeal for a time, but unless it gives the audience a practical reason to react or react to your brand, product, or service, it is doomed to be a near miss. A person want hits. A well-focused original video animation can hit a home run.
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