Explainer video manufacturing is a multi-step process that involves more experts than one.
Typically, an explainer video production team consists of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voice-over Artist and Sound-Effects Performer. Each one of these six role players uniquely contributes to movie production.
Here’s a step-by-step description of the Video Production Procedure.
Step I: Understanding Customer Brief
Step one of the explainer video production process involves dealing with client’s brief (a questionnaire filled by client), for understanding his or her business entity and movie requirement. Usually, it is the scriptwriter who experiences this process. In situation of doubts or concerns, an interaction between scriptwriter and the client is arranged.
Step II: Research and Brainstorming
After all the kind of information has recently been gathered from the client, a secondary research (if needed) is conducted, for better understanding the business. The brief is explained to the storyboard artist also to the animator. After both of them have understood the short, they sit with the scriptwriter to visualize the video storyline, decide on characterizations & other aesthetic elements, and finalize about how those elements would be animated. Once everything is decided, the video screenplay is crafted.
Step III: Scripting & Voiceover
Centered after discussion, the explainer video script is designed and sent to the client for approval. Usually, a 60-seconds explainer movie script contains 150-160 words. This script acts as the ‘armature’ around that the movie is sculpted. On authorization, the script is documented as a voiceover, which at a later period, is put as a background narration in the explainer video.
Step IV: Storyboarding & Illustration
”A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a movie, animation, motion visual or interactive media collection. ”- Wikipedia
Basically, storyboarding involves sketching the scenes of the video, frame-by-frame. Storyboarding is completed on the basis of the final script. Once storyboarding is done, it is directed for client’s approval. About approval, the storyboard moves through illustration (colorization), and once again, it is sent to the customer for approval.
Stage V: Animation and Noise Effects
After the fully-illustrated storyboard is approved from the client, the animation process gets started. This process naturally , consumes a whole lot of time as it’s a simple job to bring static storyboard characters/elements to life. The animation is done based on the final voiceover, thus ensuring proper harmonisation between the sound and the visual.
Eventually, the animation and voiceover are integrated together to form the video. To this movie, sounds effects are additional. Requirements effects enhance the overall video quality and contribute in creating refined humor.
The final video is sent for approval.
Action VI: Shipping and delivery
On acceptance, the final video together with its source documents is delivered to the client. As per the client’s need, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production process ends.
If you are planning to get an cartoon video produced, then you should keep in your mind that whatever explainer video style you choose to have for your video, the production is time-consuming. As a result, in order to have a high-quality video, the production team should be given enough time to conceptualize and produce it. Pull off an amazing video and experience the benefits