What’s an Explainer Video?
Usually 2-3 minutes in length, an explainer video is an enjoyable, helpful piece of video content that helps businesses bring in themselves, make clear what they have to offer and tell the audience how to solve a specific problem. Using the information that explainer videos present, they eventually help consumers make a purchase decision. In the present00 era of content marketing, an explainer video gives online marketers another excellent possibility to get their content out there to the target audience. Explainer videos are becoming a lot more popular because they employ the time-tested audio-visual technique to influence and indulge.
Explainer videos are of different types. They could be animated (2D or 3D), digital drawings or live action. If you have an upcoming project and are planning to create an explainer video, you should pick a type centered on your specific marketing goals and budgetary considerations.
Examine out these key alteration statistics –
- com (previously Rypple), a social performance management platform owned by Salesforce, recently featured an explainer video on their website and increased the rate of conversion by twenty percent.
- Through an explainer video on its homepage, Dropbox increased transformation rates over 10%, while the video being looked at 750, 000 times in one month alone. [The 10% growth in transformation resulted in several thousand extra applications per day. ]
- ly produced more than 80, 000 signups from an explainer video on its Launch Rock page – months before the company actually went live.
Explainer videos can boost the rate of conversion as much as up to forty percent. Products that come along with explainer videos attract the consumers’ attention easily and quickly. With well-produced animated or live action explainer videos, you can successfully achieve an array of goals – create brand awareness, draw in new customers, get repeat business, secure funding, activate hyper growth.
Storytelling in Explainer Videos
There are multiple key elements that go into the making of an explainer movie. But the most crucial element, without a doubt, is – the story. It’s the story which lays the foundation of the explainer video. The more powerful the story, the more powerful the impact of the explainer video on the audience!
Humans are addicted to stories. They’ll easily remember a good story, even if they heard it months or years back. If you want your explainer videos to stick into the memories of shoppers for a long time, you should always incorporate the technique of storytelling. For online marketers, stories are as important as what they’re selling. Once you’ve come upward with a good history for your business, you can lend it a long life through an explainer video. The video will always be there for prospects to watch, get entertained and retain the information they need to make a purchase decision. Within an age when people are literally drowning in a sea info, stories can quickly help you rise above the clutter that a deeper, intimate bond.
Given below is a quick three-step process for telling a good story in an explainer video you create to fuel business progress.
- Introduce the Leading part
This is where you need to get started – Who’s proceeding to be the principal character in your explainer video? The main personality or the protagonist should be someone who your target audience can quickly identify with. To be able to successfully discover this personality – the marketing character – you should collect good knowledge about the demographics of your targeted audience.
On the schedule of what your ideal marketing persona looks like, you’ll be able to easily choose a suitable voiceover (male or female), an identical soundtrack and the right tone for the explainer video.
- Put the Protagonist into Trouble
After you’ve released the protagonist, it’s time to put that character into stress or trouble. That’s where the story begins to pique interest, and your audience commences discovering themselves with the protagonist character. The stress or trouble that you speak about should be something that your product or service (for which you’ve created the explainer video) can handle.
In any case, you should be capable to carefully articulate the situation that the protagonist is struggling with. An individual may also sometimes want to use a villain character to clarify the challenge in a clear light.
- Release the Leading part
Finally, you need to help the protagonist out by offering a solution. Show how your service or product is a surefire solution. This is the time to really show off your product or service. Make certain you describe really well how the product or service you deal with will resolve the conflict.
As soon as the storytelling part is over, you should be ready to tell the viewers what to do next. Whether you want them to sign up for your service or buy a product you sell, include that call-to-action in the explainer video. You may also answer a question or address an important issue that prospects may have, along with showing some proof elements to create trust.
From what speed will you inform the story? Well, keeping it between 125-150 words per minute is recommended. You need to allow viewers to effortlessly absorb what you’re saying so that they can understand and support the information. You may need to lower the quantity of words delivered per minute even more if your explainer video revolves around a technical topic or subject.