Numerous ideas are emerging everyday current growing ideas, communication has become complicated. More and more businesses are opting to use explainer videos, to be able to effectively communicate their tips to their TGs. When using an explainer video to describe your offering, it is usually a good idea to use storytelling approach. Here’s why.
Storytelling Helps Viewers Make Perception Out of Your Video clip
Regardless of (visually) fascinating your animated explainer video is, if this talks about your offering in a disorderly manner, it probably will not make much sense to your viewers. Why? Because, in my opinion, when someone is watching your explainer video, he/she is more involved with listening to the video than in seeing the motion images (In fact, this is the key reason why a low-quality visual is still manageable but a noisy voiceover is highly annoying and totally unbearable to most viewers). The motion visuals (animated visual) are meant to support the background narration in order to plainly illustrate the message.
When the background lien and the supporting computer animation together put across your message through a perfectly built, relatable story, then a video makes sense to the viewers and succeeds in creating a scene-by-scene, visual memory of your message.
Every Story Has a Climactic Moment Of Which Could be Used Judiciously in an Explainer Video
If you’ve heard any powerful speakers talking with an audience and wondered what made their talks memorable, perhaps you needed have noticed a design. The pattern is, that whenever they want to emphasize on a noteworthy point, rather than coming to it directly, they’d start by sharing a curiosity-inducing anecdote and would keep building onto it until they reach a climactic moment. And when their tale reaches that climactic moment, i. e. the instant when the listeners are totally captivated by their speech, the speakers expose that noteworthy point for which the complete story was narrated. This is how they add an impact to the message they want to deliver.
Likewise, when you need your explainer video clip to make an impact, you could start because they build a story around typical problem(s) your prospects face, pulling it up to a climactic moment, and then presenting your offering as a benefitting solution to those problems.
A Story Builds & Consolidates Your Message in a Sequential Manner
A story is simply a series of sequential events that happen one after another. Every event is based on the prior event. This inter-linking and sequencing of occasions consolidates the message in our memories, in an orderly manner. Actually our brains are hardwired for narratives. Therefore, when you need your message to sink into the minds of your viewers, storytelling is one approach that probably won’t disappoint you in doing so.
Humans are hardwired for narrative. Therefore, it’s always a good idea to use a storytelling approach when explaining your idea via an animated explainer video. An explainer video without a story, is no different from a power-point demonstration in motion, with of course, an additional voice-over feature.
Pull off an amazing storytelling explainer movie for your business and experience its benefits!