We’ve all seen them. Short, fun videos that are easy to watch and quickly tell us exactly what a company’s new product or service does. But how does one define a “top demonstration video”? Is it one which runs in HD or has lots of extravagant effects? Is it an animation which makes you chuckle? Should it be something that you remember once you have watched it? Well, in our view, it’s none of these.
The key question we want to ask our customers are these claims.
“When if you’re sitting with a customer who is absolutely considering learning why your company, product or service is better than other choices, very best discovery they make in that discussion that makes them stay back and say, “Wow! That’s great! ”
In case your explainer video can get the watcher to genuinely “get” that one thing that is truly valuable, unique and different about your product or service, then you will have a top demo video.
Inside real life, the best sales agents have a knack of the right words in the right order at the right time whenever they are working with prospects, and your explainer video should be the same. The trick good thing about animated videos is that no live actors are essential, consequently you can take your time on the script, choose just the right voice designer and then think carefully about the visuals that go along with the narrative.
The trick to all great videos though is a great script. When the script is strong everything else will abide by. A good script starts with knowing your audience, knowing the misconceptions they keep about your service or product and knowing what it is they want when buying a provider in your market segment. Too many business people want to make videos based on a concept they think is cool rather than one based on their customer’s needs.
So before you head down the path of thinking of ideas for your video, ask yourself these questions:
– Who is my audience?
– What misconceptions do they have about my product or service?
– What fears do they hold about buying or making an inquiry?
– What is the advantage they get from buying my product or service?
– What do I need them to do after watching the video.
– What is the very important factor about my product or service is genuinely unique and will get them to say “wow! “?
In case you get clear on those things you will be building a video that converts more sales besides making the lives of your salesperson’s lots easier.
The main element thing though is knowing, without any question, what the magic of your proposition is. When you don’t know that, then you are not ready to make a truly top shelf animated video.