Before we look into this, let’s look at choose videos.
Videos are great for growing details of your products and services. You can send across your marketing message quickly and clearly to a larger audience using an explainer video clip.
But why use cartoon marketing videos?
Animated marketing videos give to us much more versatility than a conventional video shot with camera, lights and real models. Also you can create an animated video at a fraction of the cost of conventional video
There is also a major edge in using animated marketing videos. Viewers readily accept toon video without questioning the actions and movements on a cartoon video. Why? Because almost all of us are used to toons from your childhood; and we accept and revel in cartoon videos. We also accept any action on cartoon video without questioning it. We enjoy when a little mouse swallows a cheese many times bigger than him. This is certainly precisely one reason to use toon videos for your marketing needs. You can present your marketing message without the viewer questioning or being skeptical about it.
Now we will consider the basics involved in making a great animated marketing video. We want to start out with a marketing message, the script, and voice over, video production and finally posting it
Very first and foremost, you select what the message is that you want to send across to your audiences. To put it in another way, what is it that the viewer must get when he or the lady completes watching the movie?
Once you identify the message, you should create the script to convey the message to the viewer. A script can make or break your video. So give it maximum care.
Tone of voice Overs
Once the software is completed, you can make the voice over. Right now there are a number of professional voiceover services available today. You only need to search on the net to locate one. Fiverr. com will be a terrific starting point. Once you select an artist send the script to him or her or her. Explain what tone and mood you expect from the voice over.
As soon as your script and voice over is ready, it is time to look into video production.
Right here you have two options for producing the animated marketing video. Give it to a professional or do it yourself. Most professional use high-end programs like Adobe Premier and Adobe After effects. Unless you already know these programs well, it is better to leave them by yourself. It can take many years to master it to produce a professional grade video.
But you still have the option to create good videos all on your own. There are special programs for producing cartoon or whiteboard animation videos today; Goanimate, Videoscribe, Powtoon are just a few. You still need to learn to use these software, but these can be mastered much faster than Premier or After Result
Once you completes your animated marketing video, then it is time to publish it. You can upload it to your own website or you can load it on the video hosting service such as YouTube or Vimeo and embed it in your site. For most users using Facebook or Vimeo will be a better choice. Nothing wrong in hosting the video on your site; but it will start eating up your bandwidth and if many viewers watch your video chances are you may run out of your bandwidth limit. But if you use YouTube or Vimeo you do not have these issues. Once you publish it on any of these video hosting service, you can embed the video on your site. You can also encourage your viewers to embed it on their site to get maximum views.