Exactly why Humor is Essential in Animated Explainer Videos
Unlike a ‘real’ video format, through which ‘real’ people could portray light as well as strong human feelings with equal magnificence, the animated video format could, best case scenario, be used to imitate real human emotions, essentially in a fun & cheerful way. This specific is generally so, because the default and prominent attribute of animation as a communication technique, irrespective of its purpose of use, is light-heartedness. And although animated characters could symbolize humans (or human-like beings) in a video, they can’t replace them when it comes to featuring real & deep thoughts, which could charge or move the viewers. Thus, the only emotional appeal that particularly goes well with animated video-communication technique is humor.
The biggest benefit of by using a character animated explainer video for communication is that it lets you present a visualization of your complex concept with the aid of one or more personified characters. Since these characters are hand-drawn by a storyboard designer and could represent any imaginable (real/unreal, tangible/intangible) enterprise, it comes with an endless scope for creating unique character illustrations that are funny and lovable.
Also, since cartoon has motion and sound elements, the creative communication techniques, like ‘Exaggeration’, ‘Satire’, ‘Parody’ while others that trigger Humor, could be superbly used to bring out there visual humor through amusing body language and/or face expressions of the moving characters. This is another reason why humor obviously goes well with animated video-communication technique.
Types of Humor Elements & How They Could Be Integrated within an Animated Explainer Video clip
Loud Wit involves those humor elements that are presented very apparently and could easily be through viewers as funny and laughable. A single evident way of delivering out this kind of humor in an animated explainer video is by intentionally writing a funny script by using one or more wordplay techniques like pun, phonetic mix-ups, obscure words and meanings, double entendres, rhetorical devices, and creating supporting aesthetic humor elements, so that the voiceover (the script) and the visual- together bring out humor. Needless to mention, sound effects play an extremely supportive and important role in getting out loud humor in a animated explainer video.
Silent Humor, in a animated explainer video is the ‘not-so-obvious’ kind of humor. One way of bringing out silent Humor, is by creating only visual humor elements. Picture, for example, a video clip frame that is being shared between a lead animated character and a supporting animated character. When you are viewing the video, although almost all of your attention would be on the lead character, the supporting character could be animated to bring out there humor through its body language or facial expression. These kind of refined humor elements give that ‘special effect’ or ‘magic touch’ to your cartoon video. Although the movement or body language of the supporting characters would go with the circulation of the script, still their humorousness is independent to themselves.
It often happens that when a Humor factor is not very apparent to every viewers, it makes all of it the more engaging because then, the viewer automatically will take interest in interpreting this subtle humor, and in doing so, pays more attention while watching it.
Humor acts as the glue that holds your viewers to watch your animated explainer video, until the very end. Therefore, when using an cartoon explainer video technique for marketing, make sure it does have some humor elements. How many? Well, that completely depends upon your business entity type plus its up to you to decide.