In the digital world, if you really want to grab your customer’s attention through a business message – whether it’s through a computer animated explainer video, a Facebook or Myspace post, a commercial or possibly an ad that looks right before you watch an on YouTube – you have to show them that you understand them. Viewers seek importance. They want to ensure the items they select will be the best selections and will actually make them in succeeding and solve their problems.
What Problem Does Your Item Address?
To begin with, you need to have a clear understanding of how your products or service helps people. What problems can you solve for customers? Once you nail this question, you’ll have a positive access point for communication with your customers and they’ll see how much you care for them.
Parenthetically for example, you sell high-tech winter gloves that are extremely light and thin that they may fit in a pocket you should definitely in use. Gloves are meant to keep your hands warm so do yours nevertheless they get around rather than that. They will allow people involved in outdoor activities keep their hands warm while they can be out in the cool.
From the tender most likely not merely selling gloves you aren’t selling warmth and convenience for many who spend time outside the house in cold temperatures. Additionally, to protecting your customers from frostbite, they’re light and portable so they don’t need to carry around cumbersome, unwieldly gloves everywhere each goes.
Give some thought about your product or service in conditions of ways that you can be of help your customers in increasing their lives. Then think away from your products/services and think about your customers and who they actually are.
Demonstrate with a Useful Explainer Video or Blog page Post
Rather than creating a generic advertisement that showcases all features of your product, what you can show customers is how it will improve them. Let’s bring in the style the example of high-performance gloves, you can use an animated explainer video or post to show how your hand protection generate instant insulation to skin, so that the hands stay dry, warm and comfortable in different temp.
Remember to design all the content of your explainer video in such a way that it highlights the solutions most likely offering for problems that your customers regularly face.
Some Last Minute Guidelines
In order to become more effective and really show your customers that you know them and care about them, you can go a step further. You could start a series of vlogs or sites with meaty insights and tricks for solving problems related to their interests. The more you show that you understand their problems and that you’re not merely “selling”, products, the more you’ll capture or keep their attention or even “undivided”, if it’s your lucky day!