A unique video clip can clarify what your company does, what you offer and what you produce, all in two or three minutes, in the simplest way possible. This increases the chance that the consumer will buy your product. Sometimes these are called motion graphic videos. Presently there are many companies who specialize in building explainer videos. Choosing one is determined by the budget and needs of your company.
Motion graphic videos are used by many people, not merely companies with websites. They are employed in Kickstarter campaigns, meetings, blogs, and book trailers. Inspirational audio speakers often use them as a sort of fast, powerful power point display. Non-profit organizations use them, as well. All those who have an idea they want people to remember can use them. It is easy to remember ideas from these videos because they are concise, witty, and cleverly animated.
These videos work because people are already used to watching online media; in fact, a hundred million people watch online video every day. 80 percent of people who said they visited a web site and observed the complete explainer video said they remembered 90% of the sites content. Movie is now ranking highest in results of research engines. Actually video results are found in about 70% of the 100 top rankings on Google. These motion graphic videos are receiving a huge impact on the retail world. 4 in 10 customers go to a store or shop online as a direct result of watching a motion image video. Products are becoming more and more specialized all the time, and these videos present a note that people are willing and eager to listen to. Crazy Ovum, a company offering a service that will show you where potential consumers clicked on their site, managed to generate an extra $21, 000 in earnings each month, simply by adding an explainer video for their site.
Thus how does this video clip actually get traffic to your website? 75% of business executives surveyed say they watch online videos at least once weekly, increasing business to business sales. Videos can be shared and roughly 68% of viewers polled say they do share them, so it is possible for a video to go viral. This also causes digital word of mouth. Explainer videos are not merely the wave of the future; they are making a direct effect today.