It is a proven fact that most people learn more effectively aesthetically sometimes more effectively when the teaching is presented in multiple media such as text, audio tracks and online video.
Whiteboard animation (also variously called ‘sketch video’, ‘video scribing’, ‘doodle video’, ‘sketch cartoon videos’ and ‘fast hand drawing’) is a particularly effective visual medium because there is something happening on screen constantly. It is even more effective when the images used have been chosen to reinforce the meaning of the narrative.
Though whiteboard animation has recently been around for many years, it was probably first brought to the attention of people in a huge way with the series of UPS TV advertisings.
Back then, whiteboard movement was done the hard way, with actual designers resulting in the symbolism on camera then smart editing to achieve the result.
This involves a lot of talent and a lot of several hours therefore only large companies with an advertising budget like UPS could manage it.
Advances in technology have now changed that. Software has been approaching onto the market that automates the process of creating whiteboard animation, so that it is an affordable strategy to most businesses and individuals.
Seeing that a result, more and more businesses are getting up to the marketing potential of this video format.
It is said that a picture is worth 1000 words. And this is true if the picture concisely summarizes data or if it elicits an psychological response in the person. And that is one of the reasons why carefully prepared whiteboard cartoon is so effective. This presents multiple images that are performed even more engaging through movement.
An additional reason for its efficiency is that it unconsciously gives a feel of cartoons and, hence, the child inside us. That has not recently been totally engrossed in toon antics sooner or later in their lives?
Whiteboard animation can and is employed to how it looks make clear a complete gamut of different concepts. It can be used to sell things, to make clear products, to present information, to teach, to entertain plus much more.
Carefully chosen imagery linked together with clever effects in a cartoon style can present complex concepts in a concise, entertaining and laid-back way. Viewers can also enjoy and learn at the same time.
And, in this day and age, there is another very powerful reason why businesses should think about whiteboard cartoon. It can be used to produce videos that contain all of the elements in destination to make them ‘go viral’.
A particularly innovative, unusual or engaging online video that folks enjoy watching will be shared across the various social platforms such as Facebook, Twitter, Vimeo and many more. Many videos have attracted a lot of views in a few days in this way.
Few-people want to complete around a bog-standard corporate and business ad but an amusing and cool ‘cartoon’ style video? That’s different.
The average person in developed countries is presented with hundreds, if not hundreds, of advertisings in one form or another every day. Businesses have to constantly find new ways to provide their marketing messages if they happen to be to be noticed. They should be different and entertaining. Whiteboard cartoon now provides an affordable way to do both.
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