There’s a lot of individuals with videos which have 100s of thousands, and occasionally hundreds of thousands of views that are showing ads, but are they really making a great deal of money? According to one recent news story, newspaper article, a girl who was producing beauty tips videos has had to give up and go again to ‘real’ work because they were not making her enough to live on, despite a high number of subscribers and views.
Why would this be?
There could be a few reasons, possibly ad targeting, the focus on market had little or no throw-away income, perhaps there is no secondary monetization or a few other things. The majority of good video marketers would agree though that purely according to ad revenue, making a decent amount of money solely via movie creation could be a hit or miss extramarital relationship.
How could things be improved?
The first thing would be not really to rely on ad earnings alone. Even an Amazon affiliate link to a related product or a CPA (Cash Per Action) offer – where someone clicks through a hyperlink to a site, enters simple (usually) non-personal detail can generate a few cents to several dollars would probably enhance the income no end. Offers around affiliate themes like these are plentiful throughout the internet and far from being a scam way of marketing, they are merely an extension of commission based sales which may have been familiar in the retail world since it began. These links would be put in the description box or in the comments segment. Anywhere where they might attract attention.
When we talk about bringing in attention, that is something that definitely must be done. At least 3 times in a video and perhaps more if it is longer than average – At the beginning, the middle and at the end, even if only by a textual content message across the bottom of the screen although it can better if mentioned by the presenter. With YouTube’s own caption system, these messages can also be live links, so that it is super easy for the viewer to turn into a prospect or a customer. It really needs to be said anywhere, that a live website link exists to something helpful or valuable for the viewer.
This mention, normally known as the ‘Call To Action‘ is so often absent, not only from videos but in many other types of sales advertising. You avoid quite assume the viewer or viewer is so dumb that they avoid know very well what to do. These people just need reminding sometimes and require a drive the right way.
From a long-term point of view, it is much better that a viewer becomes an email subscriber. Yes, Facebook has its own system, but just nudges a return viewer in the direction of a producer’s new video, while an email subscriber could be pointed directly to a brand new production, hence it could be smart to encourage viewers towards a message squash page, where a incentive or gift idea is offered in return for their email address. This usually means purchasing the service of an autoresponder or postal mail management company but really does mean that repeat visitors can be contacted and given more details as and when the maker sees a need and not simply when a viewer occurs go past Facebook again.
So the answer is ‘Yes’, it is possible to generate profits from YouTube, but it won’t be the sporadic trickles and drabs of the sometimes random ad system.