Never ever attempted to sell your products and solutions at a whiteboard? One thing is for certain. If you don’t try out visual story promoting… you are guaranteed not to improve.
“Ever failed. No matter. Try again. Fail again. Fail better. ”
-Samuel Beckett
Within whiteboard story selling, you will have to test the edges. There simply is no other way to determine and what will work, what is just not and how to excel. Along the way, sure you’ll make some doozy mistakes. Which how you’ll learn.
This technique of experimenting, making errors, testing again, and making new mistakes is a recipe for success. Yet it is the road least traveled. Many professionals shy away from making any mistakes.
If that heard this before, this could be the root of what exactly is holding you back.
Listed below are 5 secrets to unhinge the glue that could be keeping you from being a whiteboard story marketing super star.
- Perfection Is A Myth
In case you had to set all the secrets as one, this would be it. Many sales reps try to impress their clients with the perfect speech, perfect whiteboard display and perfect moves. Guess what happens? It backfires.
People may see your hard work and effort. They just know that it feels advanced and comes across as unbelievable.
Trying too hard to be perfect is a surefire recipe for disaster.
- Fail On Purpose
Go the opposing direction. Be the contrarian. Fail on purpose. Drive you to ultimately do something imperfect. Recover. Try again. That will quote from Samuel Beckett is a wonderful motivation. Where could you are unsuccessful today?
The funny thing about failing on goal is it crosses the wires in your brain. An individual can’t take yourself so seriously. After all… you just did the unspeakable. You attempted to fail. While trying, you’ll find out a myriad of fascinating, juicy and important things. And your skills will improve.
- Test The Edges
If all of your colleagues are perfecting their skills in animation and slides… test the envelope. Push the edges. Provide in a low-tech flipchart or whiteboard.
Try this once and you may never go back. When I’ve drawn and sketched out task management or solution, people fight to keep the chart. Do you ever get people fighting over your slide? Not likely.
Check the edges. You’re in for some delightful news. Your current boss is a visible thinker. Your client favors a one-page visual map. Your prospect loves the sketch you did. Hi, should you do not test it… you will never find out.
- Innovate New Solutions
Whilst you’re exploring, failing and testing, new ideas pop up. You’ll commence to perform at a higher level than your fellow sales reps. You’ll be noticeable because of your creative imagination and innovation.
What new solutions will you discover? Ways to white board the exact thing that everyone has trouble detailing. How you can show strategy in an easy sketch. How to teach everyone on your team this sketch. Exactly how to use this sketch in your website, marketing materials and client interactions… the sky is the limit.
Only you can find out.
- Your Story Is Your Brand
By using whiteboard story selling in client meetings, team conferences, and strategy sessions… a curious thing happens. The lights go on. The particular bell sounds. It feels right.
You see, your story is your brand. The particular way you communicate directs an excellent message to customers, prospects, employees and traders. A possibility only a little cool thing you do in a locked meeting room. It becomes who you are-and what you stand for.
What happens when your story is your brand? People recognize you for your strengths, imagination, innovation and ability to solve problems. You’re not simply pitching a product or service. You’re sharing value with the people you serve.
Exceptional whiteboard tale selling starts today. Exactly how are you sharing your business value? By using these 5 secrets, you will become recognized as a professional who regularly provides value, simplifies complex problems, and is irreplaceable.