Spend long enough talking to animators and likely to begin to hear the term ‘appeal’ come up. Within conditions of animated character types, appeal is what makes an audience view the figure as charismatic or reasonable. It’s what makes us all feel for them, and remember them, even after the animation is finished. Creating appeal comes from not simply the way a personality moves, nevertheless the very building blocks of how they may be visually designed.
In among all of this, it’s imperative to remember the objective and intended audience of the animated work, and how your character design will fit within that context. It’s especially important to consider character design concepts when creating explainer videos, whose purpose is solely to describe a concept or product in a quick, clear and memorable way.
It’s for this reason we frequently use exaggeration and simplification in animated videos as a tool for quick recognition. The concepts of design (line, form, color, etc.) are focused toward getting across in a short period of time who a character is, and what they want in the context of the video. Today we’ll be looking at simply a few of the primary aspects to consider when creating appealing characters, and how they apply to the animated movie genre.
- Shape concept
When we deconstruct visual images, most objects will split down as one or more familiar shapes, each carrying their own visual signposts.
Squares and rectangles are reliable, rigid and sturdy. Visually they’re used to symbolize order and sturdiness. Think of a robotic or a heavyset man, which are often represented by rectangles in prêt, and note the relationship of sturdiness to each one.
Circles are friendly, harmless and fun. Because of to the continuous characteristics of the line in a circle, they also represent progress and synergy. Animated characters made up of the circular look are often protagonists, though bumbling or innocuous ones at that. Believe the Power Puff Girls, Homer Simpson and Santa. Babies, teddy bears, dopey types and jolly characters all come under this category of cuddly, friendly circular fun.
Of course, you are able to turn the tables to try out with expectations. Maybe the small round little girl is the powerful dynamo, or the stocky square guy transforms out to be unstable and hyperactive. Given that animated explainer videos aim to be short and easy to understand, is actually helpful to use the in-built form signposts to your advantage when selling a particular character archetype.
- Color theory
Colors have a similar unwritten effect on our visual model. Creating characters with an appealing and suitable coloring palette can make an immediate impact in grabbing and holding a audience’s attention. There are a few different facets of coloring theory to consider when creating your character:
- a) Meaning
Each color carries their own innate effects on a color scheme. Red is universally alert and dynamic, white is universally fairly neutral. Warm colors are associated with action while cool ones are linked with calmness.
- b) Color associations
The relationship between the several colors in your figure design is merely as important, if not more so, than the separate color significance.
Each scheme has its own advantages: a monochromatic and analogous palettes tend to be soothing, complementary shades are both contrasting and unified, while triadic color strategies are dynamic and wealthy. Check out a color steering wheel and use these systems to give you an idea about14964 a color scheme that’ll be normally pleasing to the vision.
- Levels of copies
Animated characters come in many different gradation of aesthetic complexity, from icon-style all the way up to near-realism. Your audience, time limit and end goal will dictate how simplified your character style needs to be to get your message across.
Explainer animations are usually short and aimed at adult consumers, with a view to explaining a concept or product within an easy-to-understand way. Quick recognition is important, which is why most explainers opt for a highly simplified icon-style for their characters.
- Style for animation needs
An additional consideration when designing character types is how they will function with the chosen animation style. A character animated with the puppet tool in After Effects will have very different cartoon needs to one made for traditional frame-by-frame animation in TV Paint.
It’s also worthwhile considering which figure animation styles will work for your chosen concept. A cartoonish, noodle-limb computer animation style may work great for a quirky feeling, while a more firm or realistic movement will work better for communications holding a little bit more the law of gravity.
As mentioned before, one of the main items to keep in mind through the whole process is why you’re creating this character and who you’re creating it for. The answers to these questions are what will in the end condition your design and determine its true level of appeal.