Fashion is where artwork and commerce most tightly intersect. But until the clothes are sewn make on the runway, they largely exist inside the designer’s imagination. This in which the explainer video isn’t just useful, but often important.
To understand the use of explainer videos and animation in the fashion industry, first consider how anything in fashion is made; it’s put out on the site as a drawing, exhibiting off the color, minimize, and elegance. True, the drawing of a dress is often just the “first draft; ” the finished garment may look totally different.
Animation kept simple, nevertheless, allows potential clients and corporate buyers to see more of the garment even at the conceptual stage. With computer animation, a designer can show off what sort of design will hang, how it will move, and how it will be worn. A designer are able to use whiteboard cartoon, for example, to create the garment from first idea, slowly drafting in the idea and explaining the goals and construction as the whole garment comes together.
Associated with the first design, animation allows designers to present their concept more fully, and bridge the occasional difference between a designer’s routes of fancy and more practical concerns of business buyers and consumers.
Combine and Match
Another way explainer videos help in the fashion industry is trying to explain to consumers how a range goes together. Especially with lines created to go jointly in multiple combinations, it can be difficult for consumers to fully understanding what pairs with what or what’s intended to work with which accessories.
Animation can help fashion line users figure out how to put parts together. It’s especially useful for explaining how colors combine. While everyone understands that, say, red and black pair together, designers using more uncommon colors and patterns will often desire a visual method to show their customers incorporate options that can be paired. It can be useful for laying out habits and explaining how each pattern combines, or dissension.
Fashion is increasingly becoming aware of the issues surrounding a seemingly apolitical art form. Found in the fashion scene, questions of labor sourcing, materials sourcing, ethical sales, and proper compensation are more and more on the minds of consumers, buyers, and press.
Even the most honorable fashion company can find it difficult to make clear how their source chain works and why they’ve made the options they certainly in text and photographs. Animation, however, allows you to, say, show where your textiles are sourced, how they’re delivered, and why that’s better for consumers and the environment with clarity; you can quite literally draw a map. Or perhaps you want to show how standard fashion practices need to be improved, and exactly how your label is leading the way with honest labor sourcing or lasting practices. An explainer online video can both clarify the issues at hand and get them to simple for customers to grasp.
Animation is one of the most powerful tools for fashion houses from the most compact label only starting away to the biggest trademarks in the world. And yet really underutilized, often deployed only for Christmas cards or the occasional witty virus-like video. But with smart ideas and the right conception, animation can put any fashion house at the head of the runway.
Want to put your label at the forefront? Here’s a guide to whiteboard animation and how it works.