When you’re aware of all the rewards whiteboard video will offer in your marketing strategy, it’s time to start creating your own. Nevertheless, the process isn’t as easy as grabbing a pencil and a camera: Discover a certain amount of planning you need to manage first, even though you’re excited to get started right away. Likely to soon find yourself on the path to success if you keep in mind the key do’s and don’ts of making a top notch whiteboard video.
CARRY OUT have a defined goal at heart when creating a whiteboard video. While with any content online marketing strategy, a great video will depend on a solid plan. You need to create what you’re going to say and why, as well as what aims you intend to achieve. Your message will be convoluted or completely lost if you don’t determine the reasons that you are selling it.
DON’T lose monitor of your target audience. Your whiteboard video content must entertain, educate or inform your prospects to engage them. Content marketing is all about showing the people in your target market with information they seek – not details you think they need to know. Prioritize the needs and hobbies of your prospects when building your video to earn their trust.
DO give attention to a single message. Attempting to stuff too much information as one white board video will dilute your content, so stick with one topic at a time. Narrow your materials down to a sole lesson or demonstration to avoid confusing your goal audience.
DON’T choose your white board video too long. The prospects are busy and can’t commit to videos longer than two minutes possibly even. Research shows that you’ll lose 60% of them by time, and 45% of them will click away around the one-minute mark. Target for around 90 mere seconds with your whiteboard online video.
DO develop a stable script. Your whiteboard online video is a presentation merging visuals and a voice-over, so it is essential to work from a script. The moment you write down just what you’re going to say, you’re not as likely to go off or ramble on. Prospects become alienated, puzzled and often irritated when they can’t follow your message.
DON’T sweat the little stuff. Whiteboard videos are one content type where absolute perfection isn’t necessary. They’re intended to be more casual, so a little flub somewhere will not likely cause your audience to lose respect for your business.
DO take good thing about marketing opportunities. It’s excellent media when a viewer recalls the message delivered in your video – but it’s not so great if they cannot recall your company. You need to make sure you brand your online video with logos and topics that your audience will associate with your business.
Be sure to close with a strong proactive approach. The whiteboard video fails if your viewers finish seeing, but don’t really know what to do afterwards. Will include a call to action in a clear and concise manner that tells them the next steps they have to take. Make sure it’s offered in the right framework, however; your prospects no longer want to be “sold to. ” You simply want to tell them where they can get more information.
These major do’s and don’ts of the whiteboard video creation will have you on the right track as you approach the process, and you will probably continue to perfect your skills after some practice. Eventually, your white board animation content will be yet another powerful tool you can leverage as part of your marketing efforts.