Explainer videos have erupted the market with their popularity because of the easy cost and high effectiveness in mounting a business. Their main aim is to educate the customers about the company and extend the brand name deeper into the intended market. An impact created by a movie is obviously higher than that of a text as it has a tale to share with which relates to audience easily. Explainer videos are quite popular these days with businesses who will be trying to reach out to their customers via promotions online.
Precisely what are cartoon explainer videos?
Because the name implies, animated explainer videos are compiled audio tracks and visual illustrations which is often used for demonstrating an issue and its solution, presenting flow of a process or helping understand complex data to the customers. These people may also be used for a systematic walk-through of a site or a mobile program showing all the services proposed by the site or uses of the application. Depending after the requirement they may contain either of the following elements – animated characters, illustrated images, numbers, text, statistics or screen recordings with inserted animations and sound outcomes.
Types of Animated Explainer Movies
You can find five types of animated explainer videos:
Animated videos with characters – these videos contain animated characters and are made from the customer point of view. A story is told using these animated characters explaining the challenge and showing how your solution can fix that problem. Live characters ensure that the customers to easily relate together.
Animated videos without characters – these kind of videos use illustrated visuals and are excellent for showing the flow of a process.
Website and web iphone app videos – these videos mainly use display recordings which are offered in a systematic step by step walk through of your website or web application. These videos are the best way to show customers what your services are about before they wish to register and avail those services.
Mobile software videos – these videos mainly use screen recordings which are presented in a methodical step by step walk through of your mobile application. These videos are the most effective way to show customers what their application does before they would like to register and buy it.
Video-Graphics – these videos are mostly informational kind created using numbers, textual content and statistics and sometimes with embedded animation and sound effects. They are being used to help make the customers understand complex data in a visual way.
Benefits of using animated explainer videos
The main goals of using animated explainer videos are firstly, they are excellent marketing techniques. Secondly, they help in maximizing the sales of a business by increasing its popularity in the market. There are high probability of grabbing people’s attention by supporting a product with a video than a product without one. Lastly, the explainer videos with high number of views, rank better in Search engines search, thus, gain easy and instant attention of customers who want to quickly understand and buy a certain product. These people have a potential to create an immediate connection with the target audience.