It is a proven fact that most people learn more effectively aesthetically and even more effectively when the teaching is presented in multiple media such as text, music and movie.
Whiteboard animation (also variously called ‘sketch video’, ‘video scribing’, ‘doodle video’, ‘sketch cartoon videos’ and ‘fast hand drawing’) is a particularly effective visual medium because there is something happening on screen all the time. It is even more effective when the images used have been chosen to reinforce the message of the narrative.
Even though whiteboard animation has been around for many years, it was probably first brought to the attention of the public in a major way with the series of UPS TV ads.
Back then, whiteboard animation was done the hard way, with actual artists creating the symbolism on camera followed by brilliant editing to achieve the final result.
This involves a lot of talent and a lot of hours and thus only large companies with an advertising budget like UPS could manage it.
Advances in technology have now changed that. Software has been approaching onto the market that automates the process of creating whiteboard animation, so that it is an affordable strategy to most businesses and individuals.
Because a result, more and more businesses are waking up to the marketing possible of this video format.
It is said that a picture is worth 1000 words. And this is true if the picture concisely summarises data or if it elicits an psychological response in the viewer. And that is one of the reasons why carefully prepared whiteboard cartoon is so effective. It presents multiple images that are made even more engaging through movement.
Another reason for its effectiveness is that it subconsciously reminds us of cartoons and, hence, your child inside us. Who else has not been totally engrossed in cartoon tricks at some point in their lives?
Whiteboard animation can and can be used to visually clarify a entire gamut of different ideas. It can be used to sell things, to describe products, to present information, to teach, to entertain and much more.
Carefully selected imagery linked combined with clever results in a cartoon style can convey complex principles in a concise, enjoyable and non-threatening way. Visitors can enjoy and learn at the same time.
In addition to, in this day and age, there is another very powerful reasons why businesses should consider white board animation. It can be used to create videos which may have all of the elements in destination to make them ‘go viral’.
A really inventive, unusual or interesting video that folks enjoy viewing will be shared throughout the various social platforms such as Facebook, Twitter, Youtube . com and many more. A great number of videos have attracted hundreds of thousands of views a few weeks in this way.
Few people want to around a bog-standard corporate ad but a witty and cool ‘cartoon’ style video? That’s different.
The average person in developed countries is given hundreds, if not thousands, of advertisements in one form yet another every day. Businesses have to constantly find new ways to present their marketing messages if they are to be noticed. They have to be different and entertaining. Whiteboard animation now offers an affordable way to do both.
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