If there’s something people in the animation industry do well, it’s teamwork. Generating a professional animated video product is a group effort that often takes an impressive amount of collaboration and an understanding of how each individual effort suits into the larger picture as a whole.
Knowing this, it comes as no shock that many agencies are going for to partner with a professional animation company for their production needs rather than developing an in-house cartoon department.
Perhaps your part of an agency team who are still undecided as to how to resolve your production needs in a way that will tailor to your agency’s image. Maybe you’re considering up the cost-effectiveness of manufacturing animated selling tools for your clients in-house. Or perhaps you’re a dyslexic lady named Tina who loves playing Boggle, who was in fact looking for the website.
- Saves the agency the costs of changing technologies and software subscriptions
Money, money, money. It’s too tight to mention, it must be funny in a rich man’s world, it’s a crime, and it’s what I want, according to bands throughout the 20th hundred years. In line with the business world, it can also an important necessity in developing your agency to be the best damn agency it can be. That’s why it’s number 1 on this list.
It might be tempting to think about developing a proprietary animation department as a way to stay production earnings within the business. Sure, will be certainly an upfront cost of purchasing new equipment and software, hiring new employees with the right skills and training in the ways of the agency. But once that’s protected it’s all profit, right?
Most likely, wrong.
Animation is a medium highly dependent on fast-changing technology. Along with the general processing costs of maintaining an operating system, reliable web connection and security, many of the better known animation programs these days’ function on a subscription-based service, which means a regular dip into the time and money to keep that software functioning and up-to-date.
Furthermore, the highly collaborative nature of animation often demands the use of a cloud-based syncing service, another prospective running cost. Add on top of the expense of keeping peripheral hardware like visuals tablets and any non-subscription software up-to-date with the latest professional standards, and suddenly your in-house animation department is costing you far more than you assumed with your initial investment.
The point is, if you’re an agency coping with all sorts of clients in a myriad of mediums, do you want to be paying for technology you’re only using for each and every other customer?
Partnering with an animation production house can solve this crisis while cultivating a working relationship with another professional creative company, further expanding your agency’s networking reach.
- Let’s the agency concentrate on client service
Maybe you’re an agency who only occasionally deals with animated projects. Maybe you specialize in offering animated services to your clients. Maybe you already have a design team and simply need an animation crew to implement their designs into a motion graphics promo. Do you need to spend your entire time setting up shop as a hybrid agency/animation studio when you may be using that time sourcing more clients, establishing the best service possible, and getting the name of your agency out there?
Giving the production work through to a professional cartoon company gives you as the agency to concentrate on what you do best, while allowing the animation advantages to utilize their years of experience to create an expert product for your customer. Your client now likes your customer service and loves the product you had developed, tailor-made, for them, because a specialised team was working on each aspect without affecting the time spent on the other.
- Permits an adjustable level of creative involvement
We all detest generalizations. Yes, let’s look past the irony in saying we all hate generalisations for a second. The main reason we hate this is because when we reach adulthood almost all of all of us know very well what it’s prefer to be lumped into a bunch that is absolutely nothing like us.
The same can be said of firms. While all share the straightforward trait of calling by themselves an agency, this is often where the similarities end. One agency is a grassroots single-person procedure specialising in servicing smaller businesses, while another is a huge multi-national agency serving companies across the globe. A single requires the animation company to handle the consumer partnership upfront from begin to complete, another wants to work as the middle man between client and production house, another wants any work to feel and look as though it’s come directly from the agency’s spectacularly talented hands.
With so many types of agencies, how can an animation production company properly know how to serve the needs of your company?
By throwing aside the idea of fitting you and the needs you have into a nice little box, and offering an adjustable level of creative involvement. Any good production company will continue to work with you to thoroughly understand your agency’s vision along with your client’s needs. Whether you need specifications down to the letter, or need someone to completely handle the creative vision to free up your time for agency work, a professional animation house should be able to cover all the bases.
In this way, partnering with a production house allows an agency to keep control of their own brand image, utilising them for as much or as little work as required.
Conserving your agency money, providing better client service, and acquiring a tailored stage of creative involvement are just three of the reasons it pays for many agencies to partner with an animation production house. The next step is to source the talented, professional production house that will best work for your agency.