Alright, we love writing this blog. But, we have to admit that when it comes to the art of explaining, the all-mighty word cannot compete with a well-produced Explainer Video.
What Is an Explainer Video?
The masterful blend of pictures, verbiage and sound design, an Explainer Video offers an in-depth picture of how a business or product works. Because the name indicates, Explainer Videos plainly and concisely clarify the functionality and associated with a service, a product, or a process.
Why Are Explainers So Mighty?
Last year, Animoto, an online video design application, reported new review results that detail the continuing evolution and progress of video marketing. The particular Animoto Online and Interpersonal Video Marketing Study selected 1, 051 U. S. consumers and revealed that four times as many consumers would rather watch a video about a product than read about it.
Nevertheless, wait! Don’t go! This particular blog will help you make a much better Explainer Movie for your organization, organization, or client.
Take a peek for Your self
An Explainer Video is often the solution to this problem. Here’s an Explainer we recently completed for an undisclosed fast-food chain about food waste in the United Declares. This video was intended to get an interior conversation started to increase food waste awareness also to implement techniques for reducing such waste. All video elements were sourced from various news outlets and food waste videos and combines live action and illustration/animation seamlessly.
Explainers Take Up Less Time
Most Explainers get the “explaining” done in below two minutes. Which is important, because a recent Wistia study found that 85% of viewers will watch a 30-second video, while viewership drops off to around 50% after the two-minute mark.
Explainers Bring Words to Life
Unless most likely Hemingway or Vonnegut, words on a page can often feel flat and without life. Explainer Videos take ordinary words and breathe aesthetic life into them. We all, at Coat of Arms, help balance abstract and literal interpretations of your articles in order to inform your story fully, handsomely, and in a style that reflects your character. But most visual styles fall into two categories: Animated and Live Action.
Animation is the motion given to illustrated character types and styles. Coat of Biceps and triceps has produced animated explainers for a lot of wonderful clients.
Cartoon verses Live Action (or a Hybrid Video) will most likely be one of the first decisions you make in the Explainer Video process. It can be a hard decision, but ultimately, both styles excel at taking everyday words and bringing them to life. And do not worry, we can help you decide what’s best for your budget and brand.
Explainers Make Statistics Fun
Explainer Videos are especially effective at taking statistics and presenting them in an appealing manner. Read the stats below concerning online video’s surging popularity. If you think these statistics are impressive, imagine the picture we could paint by adding motion.
100 million people watch at least one video a day
- The average internet customer is subjected to 32. 2 videos in a calendar mont
- 74% of all traffic will be video in 2017
- Viewers retain 95% of a message when they watch in a video when compared with 10% when reading it in a text
- Video boosts organic and natural traffic can be 157% from search engines
- Sites that include video have an average extra 2 minutes of user interaction in contrast to sites that avoid
- 75% of users visit a marketer’s website after viewing a video
One final Word On Explainers
In the next few years, there will be fewer long-form articles online. (Although, we hope that reading does not go the way of the Dodo!) At the same time, consumers will crave even more video content, and its recognition will continue to surge. Within today’s digital world, the answer is clear; if you have some detailing to do, it’s best to let a Coat of Arms’ Explainer Video do it for you.