Original movie animation, or animated movies and series made especially for release in home video formats, has become a burgeoning enterprise in the entertainment realm, specifically in Japan, where it originated. But OVA also retains promise here as a distinctive means to convey a corporate promotional message, especially when your audience is techno-savvy and entertainment-minded. Here are five ways animation can introduce or enhance a brand – or simply tell a story in a different way.
Introduce a world that supports your message – Yamaha created an animated video series called “The Master of Torque.” It features stories told in two to seven minutes that contain various characters who experience all manner of adventures, many of which include rides on Yamaha motorcycles. The good fellas always appear to outrace the bad guys, discreetly suggesting that the Yamaha motorcycle is special.
Existing characters that the audience will associate with you – A common theme in animation is the main character or heroine. As with standard comic-book-based animated films, there can be flaws or complex circumstances who have rendered an unconventional protagonist. Nevertheless the protagonist is almost always compelling – to the point that at the finish of an episode the viewer can’t wait to see what takes place within the next one. Speaking of…
Take benefit of the serial format – Animation is best used launched part of an ongoing series. Episode one introduces something that ties to Episode Two. Episode Two is wrought with adventures that create the need for resolution, which you find in Episode 3. And so on. If it is done well, original video clip animation creates a bond between the story’s characters (and its adventures) and the viewer. Engaging the audience is top concern with any type of communication, and OVA is an outstanding way to attractiveness to the demographic observed in the very first paragraph.
Make beautiful music together – By together, we mean the integration of the images in the movie and music you choose to share with your audience. MTV introduced the background music video back in the 1980s, and gradually, as the first song that ever played on the network predicted, “Video Killed the Radio Star.” Everyone wanted an image to go along with the song. The reason why? Because a song took on a totally new dynamic as a video, as it escaped the sound realm and ventured into sight, as well. Video animating can do the same thing, only in a “next generation” way. Here is an example of a company creating compelling characters, enhancing their situation with music, and reinforcing just how cool this company is for doing all that, in just over three minutes, believe it or not.
Enjoy the soar, but focus on the beef – Just about any technological bell or whistle will keep some appeal for a time, but unless it gives the group a practical reason to respond or react to a brand, product, or service, it is doomed to be a close to miss. You would like hits. A new well-focused original video computer animation can hit a home run.
To find out there more about how exactly original movie animation can launch your brand in the hearts and minds of your customers, go to Explainer4u. com.