Since humans first walked our planet, they already have been using storytelling as a method of engaging others and connecting with them on an emotional level. In addition to you know storytelling is a highly effective tool for content marketing when presented in explainer video format, especially when compared to banner advertisements that don’t exactly encourage emotion. Animated images have an effect beyond words, which is why so many marketers use them to tell the stories of their companies, their people, and their offerings. So just why are explainer videos so successful at engaging prospects?
The short video conveys much more than words
While a picture’s worth a thousand words, an explainer video packs a much more powerful punch – around one. 8 million according to a marketing study conducted by Forrester Research. There is better way to increase a viewer’s understanding of your company’s offerings than by showing them with visual aids accompanied by audio. Maybe it’s because they retain information longer when it’s presented in video format, or maybe is actually because the emotion you communicate through animated video clip is contagious. Either way, the value of video clip is a bonus for publishers who seek to make a lasting impact with their content.
In addition, which reason YouTube is the number two search motor after Google. People prefer video over text-based content in most cases, particularly when the topic is a product or service.
Explainer videos allow you to have a little fun
Try to spin your sense of laughter via text, and you risk coming across as callous or unprofessional; on the other hand, adding some imagination and fun to a video permits you to establish a personal connection. Your current goal is to be memorable, knowing that many of the viewers who watch your video are at the top of the sales funnel and not yet ready to buy. So you can inform a joke, sing a jingle or raise self-esteem without worries that you’re alienating your target audience.
You can’t argue with record proof
If the possibility to have fun and get your message through more effectively isn’t enough, have a look at some numerical evidence.
46% of the people who view an explainer video clip take action of some sort:
A quarter will appear for more information
Over one-fifth will visit the website mentioned in the call to action
12% will purchase the product marketed
64% of those who view a video on a company’s offerings will buy it
Three-quarters of C-Suite executives view business-related videos online at least one time a week
An average user spends almost 17 minutes each month consuming video marketing content
Beyond the value of these statistics by yourself, it’s interesting to take note the effect of the demographics behind them. Across the board in conditions of age – from 18 to fifty four – users are greatly turning to video as a resource when researching products and for amusement purposes.
When you know that storytelling is one of the driving forces behind the popularity of explainer videos, you have a very powerful marketing tool available. The best part is that explainer videos allow your imagination and spontaneity to shine, much more personally and effectively than the written word. The key is ensuring you’re conveying the right story to your audience, which means knowing what they want to hear.