Animation is a form of storytelling that appeals to vision in a way live action movies sometimes are not able to. They can present lively colors, unique characters, and stylistic art so as to tell a story. A great animated video can inform a story in a unique way and there are many reasons for that.
One of the key appeals of animation is its ability to tell a story in a variety of ways. It does not even have to be grounded in reality so long as it is done well. The popular “I’m Merely a Bill” video from Schoolhouse Rock is an example of that: some legislation speaks (and sings) about how it becomes a law. Even as it approaches its 40th wedding anniversary in 2015, the movie is simply as relevant today as it was in the ’70s and still helps young students understand the legislative process.
A great animated video awards creative freedom that cannot be done with any other medium. The entire world, laws, and appearance of things in the video are all entirely created by the designer and animation production team, and the possibilities are limitless. This is a realm for imagination to perform completely outrageous. It is here, in animation, where some of the greatest videos and characters are created, telling viewers stories that could not be effectively told any other way.
Animation also has a far-reaching impact. Animated videos are definitely more accessible and can be viewed by more people in a larger range of era groups than a typical video. People are drawn to videos that evoke a different sensation in the mind and take imagination to a different world. Cartoons and animated videos from other countries can be looked at across the world and it would be easier to understand the message than with live action alone.
It is easier to view an animated video, no matter your age, because it brightens the mind and brings a level of engagement nothing else can offer. Not every animated video is the same – there are very different artists, designers, and makers, bringing a unique experience to the wide variety of videos.
Animation is captivation. People are, by nature, visible creatures. Through vision we take in the world around all of us, and our eyes look for things that please them. Animated videos attractiveness to that desire and engage the viewer in a particular way. Principles are better understood when they are shown somewhat than told, like the “I’m Just a Bill” video clip mentioned earlier. Animation makes it easy to learn a new concept or take in a story.
An animated video captures the audience’s attention, opens their eyes and minds to new ideas, and engages them in a unique, memorable experience. It is through animation that true storytelling is fully realized.