An explainer video script for a technology solution is an “elevator pitch. ” It says what needs to be said in a way calculated to win over a potential customer in the course of an imagined elevator trip to the executive package.
“SmartArt” is not as dumb as I thought it was explainer video script
Just forget about what this looks like. No-one else need actually sees it. This simple visualization can assist you structure your script and be sure to tick all the right containers. Here’s a tutorial (which I needed) on using Office SmartArt.
Trying to find disregarding this clip-arty feature for years, but I’ve lately uncovered a use for the “Smart Art Graphic” selection in the Ms Office “Insert” menu. Turns out, It can be very helpful in constructing explainer video scripts for marketing technology solutions.
There’s certainly no aspect of “Art” in what I do with Smart Art. The eyesore shown here represents my best-looking lead to date? Yet I don’t care what it looks like in general. The untidy layout won’t matter. (Microsoft has not made it easy to be neat. ) I don’t need to show this to anyone outside our company.
Visualizing what will go in to the explainer video screenplay
What’s important is that we can see the arguments we’ll be delivering. At the top, is the one thing, expressed in very few words, the viewer should take away. That’s our five- second elevator pitch.
Beneath that, in several shades of unlovely colors, are boxes containing what we would say if we experienced a little more time in the elevator. Below that are boxes listing key pieces of evidence for the top claims. In the end, we don’t want to enhance our factors in this PowerPoint-y structure. The explainer video software itself has to come across as an interesting tale. But we will make sure the story clicks all these boxes.
The particular white box that concluded up at the end of the diagram is significant. That says “look at this great report” and relates to a user interface screen we want to build up to at the earliest possible time in the video because it’s something prospects are recognized to respond to with interest.
What is important is the discipline used to present your technology solution explainer video script
You receive very few options in this interface. And that’s all to the good because it forces you to definitely be definitive and concise about what goes into your explainer video script.
Microsoft’s interface for constructing this type of diagram — obviously meant for organization graphs — severely limits your creative options. That’s a good thing because it forces you to keep things simple and short. Essentially it amounts to record your points just as you might in Term or PowerPoint outline view. You can promote or demote items, move them up or down. That is regarding it.
But when you see it as a tree diagram, it becomes powerfully precise. You can question whether these are the best pieces of evidence to support your promises — and learn to think about how precisely they can be visualized. Again, it’s not a plot outline. Yet, as you jump from box to box in the course of constructing the best linear history you can, you’ll make certain to cover every important piece of evidence that will make your solution — and your explainer video — stand out from the crowd.
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