A 60-seconds explainer video’s script (ideally) accommodates only up to 160 words. Consequently, it is quite a task to identify what to write in a script and how to write it, so that the viewers are kept to watch the video until the end and are persuaded to take some action afterwards.
Here are a few tips that could help you in writing a captivating explainer video script.
Suggestion # 1 ) Visualize Your current Script Before you decide to Write It
Even though elements (voiceover, visual and sound effects) of an explainer video clip are essentially ‘assembled’ together to form the ultimate video, an explainer movie should not ‘appear’ to be assembled. Put simply, these elements should be correctly synchronised with the other person to ensure that the movie is perceived as one cohesive unit. In order to ensure that synergy, ideally, a scriptwriter and a storyboard artist should together brainstorm and imagine a concept, before writing a script. (You may be pro as a writer, but as a visualizer, a storyboard artist would likely be better).
In case it is not a feasible approach to you (as a writer) to sit down and brainstorm with a storyboard artist, you should at least visualize a concept by yourself before you write a screenplay. This method not only provides that you simply direction while writing, but also helps you develop a framework to develop a script around.
Tip # 2. Write to fix Standard Customer Problems
One effective way of writing an engaging script is by first talking about typical problems your prospects face and then portraying your service/product as promising and capable of solving those problems. When your leads watch such a movie, they identify with those problems and start seeing your offering as a fitted solution.
Tip # 3. Talk to Your Audience
While writing an explainer video script you should keep in mind that it is not read, it is going to be heard. Therefore, your script should be written in a way that it directly addresses your viewers by using words like ‘you’ and ‘yours’. The consumption of these second person pronouns gives a personal touch to message and makes your viewers feel as if someone is directly speaking to them. Thus, it’s a good way of engaging your prospects to completely be careful about your explainer video.
Tip # 4. Employ Each Word Wisely
Since mentioned before, a 60-seconds explainer video script uses about 150-160 words. When you try to use more amount of words than that, the voiceover sounds fast. Classes barely 160 words, you should spend them just like a miser. As soon as you’ve completely written the script, proofread it and eliminate unnecessary words, remove repetitive phrases and trim long sentences.
Tip # 5. Build a Story
The reason why a well narrated story is always memorable is that it builds from event to event. And one event is based on the prior event. The storage of the whole story, thus, starts building from the base (beginning) and keeps building sequentially, till the end.
When you have to communicate through an explainer video, it’s a good idea to weave a tale around your offering. If you use this approach, your customers are likely to bear in mind your message for long.
Tip # 6. Employ Sense of Humor
Humor is one appeal that naturally goes well with animation technique. Actually it is straightforward to incorporate wit in explainer videos by using word-play techniques or/and rhetorical devices like hyperbole, pun, personification etc. Humor makes your script (voiceover) fun and engaging.
Suggestion # 7. Use Simple Terms
While writing a script, one should always remember that an explainer video is supposed to simply communication process rather than complicating it. Consequently, your explainer video script should use layman’s language to make clear what it is supposed to.
Tip # 8. If Possible, Use Example
The best thing about animation as a communication technique is that it could be used to beautifully transform, even an abstract idea, into a perceivable piece of communication. By verbally or visually utilizing a fitting analogy, you could present your complex idea in a straightforward manner.
Tip # being unfaithful. Have a Boomerang Summary
One nice way of concluding your video is by recreating its starting scenes, by the end. I like to call this a ‘boomerang conclusion’ as it brings back the viewer to the note where the video had started out. Having a boomerang bottom line kind of summarizes the video message and makes it end on a memorable note. You could deliberately include a come back conclusion in your screenplay.
Tip # 10. Put Call to Action Toward The End
A good thing about promoting something through any online medium that the leads could be directed to take an immediate action after learning about your product/service. Therefore , it is a must to add necessitate action towards the end of your explainer video clip, which means that your prospects would know very well what to do next.
Explainer video script acts as the ‘armature’ around which the video is ‘sculpted’. Thus, it is essential to write your explainer video script in a way that it captivates the viewers and retains those to watch the video clip till the final.