You would like to present your product, application or service in an engaging and fresh way while capturing the attention and imagination of your intended audience? We’re not talking about your grandfather’s “corporate video” voice-of-god approach. We suggest good storytelling that is entertaining AND disarming. Inside other words, “un-marketing marketing.”
Meet the explainer movie
How did the phenomenon of the explainer video come to be? No one knows for certain, but we suspect it was a blend of influences from “This Us Life “to “Story of Stuff”. The voice of the explainer video is like your buddy who wants to tell you a good story. Straight speak from a trusted good friend.
Here are five essential ingredients to the explainer video:
- ) Realize Your Audience
The golden rule of marketing. Presently there are standard marketing demographics that every business should consider when selling an item or service: age, sexual category, income level, etc. Nevertheless it’s also good to brainstorm a set of questions that help pull out there the essence of your target audience. What would they actually on a Fri night? What inspires them? What’s their favorite wild animal? You get the concept. Understanding your audience on the much deeper level than the surface will help you stimulate the right kind of emotion in your final product.
- ) Use Conversational Tone
Think about how precisely you would clarify an idea to your buddy or neighbors. This is the sort of tone you want to exhibit in your video. It’s important for your video to not sound like a marketing or sales frequency. The phenomenon of utilizing a conversational tone is that you disarmingly gain the attention of your targeted audience while instilling a need for your product or service.
- ) Maintain it Simple
It’s natural to actually want to cram as much information as possible about your product or service. When producing an explainer video – less is more. Create a set of all the benefits and then prioritize them so as of importance. How would you describe your product or service in several words? You want to give your audience adequate facts to entice them without giving away the plantation. The industry standard for an explainer video script is 150 words.
4.) Identify Pain Points and Resolve All of them
Everyone enjoys a good story. Plus every good story has a plot that is driven by conflict and resolution. The most persuasive way to hook your audience is to quickly present the drama – or maybe the area of opportunity. Then visually show how your products or services boosts your target customers’ pain factors and how their lives would be much better off if they used your product or service.
- ) Create Action to Make Calls for Actions
The best way to captivate your target audience is to create action that illustrates how your product or service will benefit them. Show your audience the consumer trip of your product or service. Don’t tell them how it works. Toss them right into the action as if these were experiencing the story in the moment. The visual story will make your audience feel linked plus more likely to endorse your brand.