I’m sure you’ve observed the growth in so-called ‘whiteboard animation’ videos on the Internet.
You know. The ones where an artist’s hand is seen to sketch out text and images in double-quick time to illustrate the message the video is trying to get across.
And I’m sure, like lots of people, you find this type of movie very entertaining to watch and perhaps you’re curious as to the way they are made and would like to know whether you could make them too.
In the following paragraphs, I will answer some of the most frequent questions about whiteboard animation videos and demonstrate that they are far better to create than you probably think about.
Are you ready? After that let’s dive in.
- Thinking about use video?
We will start at Square One. If you are trying to get a message across, whether to offer something, educate people or maybe to entertain, why choose video over other formats?
There are at the very least three good reasons.
To begin with, video is among the most accessible, immediate and compelling medium around at the moment. Many people are used to watching TELEVISION or film and processing content in the form of moving images. We associate it with being entertained and we like to be entertained.
Inside other words, people may stick with a video until the end than they are with genuine text or text and images.
Second, the Internet loves video. People will discuss entertaining or informative video clip content through social media, such as Facebook or Twitter, with a readiness not found to formats. (When did you final hear of a printed document ‘going viral’? )
And Google loves movie. Do a search on almost any subject and you will find a good crop of videos appearing prominently. It is nicely demonstrated that, all more being equal, a video will better search engine positions and more quickly than the same content in another form will.
Third, if you create a video, you possess the means to easily adapt it to present the same information in other formats. You can strip off the music to create something people can listen to and also have that music transcribed to get something people can read.
2 . Why should you use whiteboard animation videos?
In simple terms, whiteboard animation videos have all of the plus points of other videos, but much more so.
First, there is always something happening on screen to keep the viewer employed and interested.
Second, almost all of us have been introduced up on cartoons and the component of cartoon creates a powerful unconscious draw. It brings the kid in us.
Third, they say a picture is worth a thousand words. Carefully chosen images in a whiteboard animation can build relationships viewers on an emotional level that simple words cannot. The point that those images are moving only adds to the wedding.
For all of these reasons, whiteboard animation videos have already been shown to be significantly more effective at acquiring a message across than other video formats. And that is particularly true of sales messages.
- Why else should you use whiteboard animation videos?
Nevertheless not convinced? Then here is the decider.
Yes, white board animation videos are entertaining and informative nonetheless they are also a whole great deal more fun to view than dry wordy PowerPoint presentations.
Which would you instead sit down and watch (and give consideration to) – a serious public information motion picture or an episode of the Road Runner trashing Wile E Coyote (yet again)?
That is an extreme example but you get the point. We will be much more ready to digest information if we are having even a little bit of fun along the way.
Put simply, we learn better when we are being entertained.
But which is not all. Having to crack information down into a form where it can be demonstrated with simple sketch images and short text thoughts forces whoever is making the video to present even complex concepts in an accessible manner.
- How do you make whiteboard animation videos?
Not so long ago, it used to be very hard or expensive to create whiteboard computer animation.
You literally had to get a graphic designer to draw the images and text you wanted to use in your video and then motion picture them doing it in ‘real time’.
You then had to use some clever technology and enhancing skills to speed up the footage you had taken and make it synchronize with the concept you were trying to get across.
In the event that you were not gifted with the complete range of expertise required to try this for yourself, you had to employ some very expensive professionals to do it for you.
And that did not come cheap.
That is why almost all of the early whiteboard animation videos that hit the Internet streets originated in big businesses with deep pockets.
Luckily for the rest of us, that has now all changed.
There is now ‘off-the-shelf’ software that automates the process of creating whiteboard animation.
Within simple terms, you just select the images and text message you want to use, specify how you want them to be animated and let the software do the rest.
- How does whiteboard animation software work?
The very first thing you will need to do is write down the key points you want to convey in your video.
Next, you develop your outline into a ‘script’. How detailed this is will be based upon how good you are at ad-libbing.
(If your video is not going to have a voiced narrative, you will, of course, miss out this step. )
You then use your script to make a rough ‘storyboard’. This will indicate the kind of images and text you want to use to illustrate each of your points.
Text is not hard because the software will give you a text-editing tool, much like a standard word processor. You can just select the typeface, color, etc you want to use.