From our last article What Should be the Duration of your Next Living Explainer Video, it became clear that in the event that an explainer video on the getting page is too long then no one’s heading to observe it. A SECOND animation video or an explainer video made in any other technique can garners numerous benefits to a business like take hold of conversion rates, increase in web traffic and the most significantly turn viewers into potential customers. If your business video is too prolonged and filled with too much information, then you might miss out on those customers.
Therefore, exactly what is the correct video timeframe that fetches a full value on the money you’ve invested as well as doesn’t let audience lose its desire for it?
Analytics show that the longer the video the less people wrap up seeing it till the end. Instead, keep it brief, direct and specific. Permit the message reach the audience as early as possible by introducing your product/service at the start.
For proper understanding of how duration plays an essential role in the overall impact the business video finally creates on its target audience discussing look at a minute-wise bifurcation of videos.
A one-minute video is perfect for:
A one-minute video does everything from explaining main pain points to what you should do, and how you should do it really quickly. So, businesses with less complex content, dealing with simple products with no heavy-duty details should go for a one-minute video. It’s best fitted to industries providing products and services that are simple like for example; transportation or educational industries. Also, it’s best for videos where no voice-over is involved.
A two-minute video is for:
This kind of explainer video type also is created on the same lines like that of the one-minute duration online video. The sole difference is that here everything is done in detail. The pain points are given time to ensue generally with a character in the story. The personality is shown dealing with them and just how the offered product/service benefits and supports relief from those aches.
Businesses with simple yet interactive products is going for a two-minute explainer online video deal. Simple products concerning more explanation such as a capital or agri-business proposal, where not merely the product however the process of how they work should also be discussed.
A three-minute or more video is for:
A three-minute or more online video type suits best businesses getting complex, ground breaking products/services such as banking or insurance sector. Concepts that not merely need detailed justification in each aspect, but wish to support it with facts, figures and customer’s feedbacks, a three-minute explainer video is helpful to them. Also if you need to promote the video on an offline platform or within an organization this online video type is for you.
Next time, you go to an Animation online video company for a company online video along with the goal at heart you also should know that less is always more for effective communication.