There’s a certain allure behind an explainer video – the short, one- to three-minute video introducing a product or service or company. No matter what the topic, how much money is spent on production, or who the intended target audience may be, explainer videos are powerful and popular. Is actually clear that this content format has benefits in conditions of leads generation and sales conversions, but it’s not as easy to put a finger on elaborate behind that power. Using a closer look at statistics and viewer behavior can help us better understand the appeal of the explainer video.
Typically, the overwhelming majority of Net traffic is driven by video: In 2014, roughly 90% of Online traffic could be associated with video content, and that quantity is expected to increase in 2015. Plus, 54% of individuals go surfing daily to search for video content, and 78% hit the web weekly, whether it be for informational or amusement purposes.
A two-minute explainer video is enough to convert a sale: Studies have shown that two minutes is all it takes to convince any customer that they should obtain your company. In addition, almost half of the people who watch locally-focused videos will visit the physical location of the business that’s submitting it.
People remember your explainer video in the times after watching it: Whilst they may retain little of what they read and some of the graphics or images you present; a huge amount of viewers remember the information contained in just a short-form explainer video. If you think about that not all viewers are ready to buy, it’s smart to seize any chance to be in their heads a few days later.
Two-thirds of viewers will click through to your website: Viewers who watch your entire explainer video have a tendency to click right through to an online site or landing page to find out about what you have to offer. At that point, you have them on the hook to deliver more targeted material, like eBooks, whitepapers, and other content.
The C-Level Suite people are watching video: If you thought that corporate higher-ups were too occupied or too advanced to analyze products and services online, you’re wrong. Many executives consider content, including explainer videos, throughout the purchasing and decision-making process. When surveyed, 75% of C-Level stakeholders told Forbes that they watch a work-related video at least once a week.
An explainer video is worth more than a million words: Because you’re combining aesthetic components along with the spoken work, you can have an overabundance of meaning through movie as compared to text alone. Considering that your prospects are only devoting one or two minutes of their time to your content, you need to fit in all the information as possible.
Explainer videos are the new business cards: You are able to hand over your card and spend a half hour showing someone what you do, or you can take out your lightweight device and show them. An explainer video is like a compact collection in your wallet.
Now that you know why explainer videos can be so powerful, you can better plan your content marketing strategy around them. There’s no question that video is the present, no longer some tactic to be used in the future. Your prospects are watching them, and your competition is producing them, so may get left behind.