Explainer videos are in great demand available world. These simply will be the videos that are made by an operator and are usually animated, and are being used for marketing of any services or products of a company. Explainer videos provide to be very economical and effective for the purpose of advertising is always the best chosen option for the same.
Finding a professional explainer online video maker always helps the marketing aspect of a company but this could also be done after careful examination of what varieties of videos have recently been previously made by the video maker of course, if the videos actually are good and successfully serving the objective of marketing. Poor explainer videos do not catch enough attention of the customers causing reduced publicity and reduced income and these videos become bad because of certain crucial mistakes that really should to always be retained in mind while creating an explainer video. Therefore, to avoid such problems, here are 9 guidelines that should be held in mind while creating an explainer video:
Software: The most important aspect in an explainer online video is the script of the video. Script should be written by a person who be familiar with elements of storytelling and is able to visualize a story flow. This can be best done by professional.
Voice-over: The voice cover of the video is important. A fluent voice with appropriate intonations is always preferred as it creates a great influence on the viewers and can greatly help in the marketing process.
Research: Always complete research should be done about the in order to be marketed. This is because this research will help incorporate useful things in the video. As well, if a similar service exists in the market, finding complete information about it helps find it is flaws and display why the respective service surpasses the existing one.
Market: Your research done should always be used to help make the explainer online video better to serve the right audience. It certainly is not necessary to please everyone since it often arises the situation of “neither here, neither there”. So prioritizing the right audience is important.
Duration: Time limit of the explainer video is not something to be caught up with. Even though it is rightly stated that shorter is always better, if the video is not able to combine all useful information, timeframe of it is limited to increase and a proper video can be created.
Placement: Correct inserting of the video is important. Common mistake done by the companies is they place the video on the ‘About Us’ webpage rather than their home page. It should just catch the eye of the viewer as soon as the website is opened and hence it is advised to place the video on the home page.
Planning: Right planning of the online video. Aspects like positioning of it, content of the video, budget of the video, right viewers of the video and so on, should be thought about and given enough thinking before releasing the video.
Testing: Effective tests of it. The online video should be tested properly i. e. audio tracks independently and video separately before it is released. In the event that it sounds and appears efficient, only then it should be considered to be released.
Therefore, as ridiculous as they appear, these rules should definitely be provided with enough consideration when an explainer video is being made because almost any deficiency in a can pose major effect on the marketing of the service of the company.