It’s true. And although possessing a video on your homepage could increase alteration by 64%, if the video is actually long to watch, that just isn’t going to happen.
All of us know the benefits associated with having an explainer video: 73% of executives are seeing videos on business sites at least once a week after watching, 39% call the seller! Nevertheless, the clock is ticking. How many calls are you missing out on because your explainer online video is too long?
The length of time Should Explainer Videos Come to be?
Per the above graph and or chart, at 30 seconds 85% of your viewers are still watching. This can be the commonly used length for ads and advertising but maybe your product, service or story needs more deep breathing room.
We recommend the 1: 15 mark, when you still have 78% of your viewers. Or perhaps under two minutes when 65% are still viewing. Nevertheless, the average span of explainer videos asked from us is 2. 5 minutes, at which point (as we see above) only Half the viewers are still viewing!
Is an extra time really worth losing more viewers? Bear in mind, you have visuals showing your story too so there is always room to slim down the wording. Why not spend the money on higher quality animations that participate as opposed to a bit longer ones that just follow the voice over?
Get more details on whiteboard animation at Explainer4u.