Facebook video advertisings are an efficient channel for attaining your target audience and driving sales, especially with the new auto play feature that captures the attention of users as they scroll down the News Feed. However, as with any platform for content marketing, there are tactics you should utilize and those you should steer clear of.
PERFORM shoot for high quality. Submitting an excellent video doesn’t suggest you have to spend a fortune, but it does mean paying attention to the small details. Critique any text that shows up in your video, ensure proper audio tracks quality and make sure all symbolism is high resolution. In the event you’re shooting the online video yourself, purchase or hire the proper tools for the job. Hire experts to try to get the job if necessary, as the investment is often worth the value.
DON’T go very long. Video content must be short and sweet for capturing the attention of Facebook users. Statistics show that you’ve only received 10 seconds to entice your target audience in, and almost two-thirds of them are lost by the two-minute mark. That means starting with a bang and making sure you don’t cover too much material in one video slot. Begin the video with a convincing introduction that earns their interest, and then move on to the various meats of your topic. Strive for about 90 seconds with your Facebook video advertising.
DO properly target you. If you’re attempting to reach a certain type of Facebook user, put into practice the targeting tool to set the standards of the audience. Go to Settings, Post Targeting and Privacy to choose the factors you’d like to include, such as age, dialect, location and relationship position. Refining your targeting standards will ensure your content is seen by those that will be most considering it.
DON’T neglect about mobile users. The number of Facebook users that access the interpersonal media site via mobile device is staggering, so don’t overlook this extremely significant crowd. You avoid have to run your entire campaign using mobile ad placement, but choose a few, so you aren’t not excluding a significant segment of the people in your target market.
DO refresh your content often. People aren’t considering stale news, so keep your video ad content current and classy. Undertaking so establishes credibility with viewers and lets them know you’re always on your ball with the latest news and put culture subject areas Timeliness is especially important around major holidays, so keep track of Facebook or myspace videos right after one passes. Also, respond to comments and questions quickly to exhibit your audience that you stay on top of all interactions with followers.
DON’T set it and forget it. Is actually essential to monitor your entire marketing metrics, and Fb video advertisings are no different. Using the Page Observations tool, you can see engagement levels of your video posts, including the views, likes, comment interaction and more. Plus, you get demographic information about the people behind the views, likes and shares, which is useful for future campaigns.
These do’s and don’ts for Facebook online video advertising should guide you in launching your marketing campaign, but always keep in mind your analytics really notify the full story. Determine engagement, track views and check other measurements of performance to see how well your video marketing campaign is working away at sociable media.