What exactly is a startup? Everyone and their mother has their own definition. Some define it as a new business made for rapid progress, others consider technological advancement as type in identifying a startup, while some believe it describes the opening phases of what may become a larger company.
No matter what your definition, it’s reasonable to agree that start-up companies come in numerous forms. Lacking any best practice rules, it can be difficult to know how to advertise such an immeasurable type of business, let alone what type of advertising medium will work best. However, there are a few common features that most startups share as compared to other types of businesses.
Today we’re taking a look at four common startup features and deciding how well animated advertising holds up against them.
- Your startup is new to consumers
By definition, startups explore new business models, new product development, or new ways of offering a service. Inside short, it’s likely that nobody knows who you are or what you do. In addition to unless you clarify yourself, they may unlikely to care.
We all know right now that business buzz words and specialized jargon are as interesting to the everyday consumer as an invisible speck of dust, which a clear, concise description of what a company can do for the consumer is much more effective.
Lately explainer videos have come into vogue for this reason. Explainers focus on the concept of relaying practical explanations in an easy-to-digest way. Because they often come in at under 2 minutes, they’re attractive to rapid-consuming viewers that will make up their minds about a company in 30 seconds or less.
- Your startup is faceless to consumers
People need to know who you are through the mood of the advertising: your branding, your style, even your colour scheme. Typically the major task at this stage of the game is to help them hook up with your business on a personal degree, and create strong organizations relating to the startup and your chosen public image.
Is usually your startup planning to task a quirky image with a strong authorial tone of voice? And/or you a clean-cut company with a concentrate on pure practical use? Once you’ve nailed several key words that describe how your startup ideally should be perceived, it becomes better to bring your concept to a corporate cartoon house who can then guide you how to produce these ideas visually.
- Your startup is growing
Inside the search for a high-growth business model many online companies need to use different pathways to discover after that work best. And once an efficient model is found the rapid regarding the new venture can cause many changes in the nature and image of the company. It’s for both these reasons that a fledgling startup needs to be advertised in a medium which is flexible enough to grow with your business.
Short online video content is effective here because not only is it more beneficial in holding viewers attention than long content, it also allows an growing business to test the waters with their ad content before embarking on a larger campaign. This allows for changes in subsequent edits which would be harder to institute with bigger projects.
- Your startup is technology-oriented
People need to be able to determine about a new startup company, and that means getting the word out there through the many different technological platforms available.
Because a naturally technological medium, animation is adaptable to multiple dimensions and ratios, as well as standing out on smaller platforms as a result of bright and simplified nature of the design. Cartoon marketing campaigns, dynamic logos and stylistic motifs can be reused, repurposed, repackaged or tweaked and redesigned until you have the perfect design for every advertising platform.
It’s a trial to decide how to go about advertising any given business, aside from one with such a rapidly changing nature as a start-up. In the early levels you may well be working with a shoestring budget and need to be particularly attentive of where you place your advertising dollars. While computer animated video inevitably won’t be the best choice for everyone, analyzing the unique features of your business is the first step in finding a compatible setting of advertising. Delve further into what makes your startup unique and discover what sorts of marketing will best confer with your potential customers.