Things that could go terribly wrong with cartoon explainer videos
With being in great demand and rightly therefore, animated explainer videos are outstanding tools for promotion and sales conversion. But, mistakes in its production will set you back a deal and can turn your marketing dream into a genuine nightmare.
Don’t be concerned, our company is not trying to scare you here, but things that can go wrong and should never be overlooked include simply a badly made video, poorly written script or creating a mistake in choosing an animation studio. Consider them and try to stay away from a few mistakes which are likely to be manufactured in animated explainer video production.
Mistake No. 1: Too Long, You’re Gone
You might be tempted to go in advance and say a great deal about your brand, product or service but try not to do this. Try and restrict the lifelong your video or otherwise there are high chances that audiences will feel bored and leave failing your marketing content miserably. A 90 – second video is definitely recommended which comes to about 240 words in a screenplay. Short animated explainer videos are highly effective and leave a longer impression on the audience.
Mistake No. 2: Miss the Target Audience and if you’re Dead
You’re the explainer video with a targeted audience in mind. Thus if you miss that section of audience then your whole effort of video clip production goes in vain. Not just that chances are that it may even reflect a negative impact on your brand.
While watching the video the member of the target audience must simultaneously understand that it can been made particularly for him/her. The video should discuss them otherwise why would one be thinking about watching it?
For that, the characters, background and theme should be designed keeping them in your mind as your main aim. This way you will instantly hook up with your audience, show you know them and this cartoon explainer video is especially for them.
Mistake Zero. 3: A low quality video can kill your Company
An animated marketing video is a rendering of your brand so it cannot afford to be of low quality. The business that ignores its own brand image fails to gain trust of their customers which directly results to loss in sales. Never compromise on quality. Give extra thought on selection of the computer animation video company that’s going to do your job. Even if they take longer time in production of your video be it and let them do justice to your animated video.
Steer clear from these typical mistakes and your excellent animated explainer video fulfilling your marketing objectives should sail high on the marketing sky! Good luck.