The reason why Humor is Essential in Animated Explainer Videos
Unlike a ‘real’ video format, by which ‘real’ people could portray light as well as intense human emotions with equal magnificence, the animated video format could, at best, be used to imitate real human thoughts, essentially in a fun & cheerful way. This specific is mostly so, because the default and popular attribute of animation as a communication technique, in spite of its purpose of use, is light-heartedness. And although animated characters could represent people (or human-like beings) in a video, they can’t replace them when it comes to showcasing real & deep thoughts, that could charge or move the viewers. Thus, the only emotional appeal that particularly goes well with animated video-communication technique is humor.
The biggest good thing about by using a character animated explainer video for communication is it lets you present a visualization of your complicated concept with the help of one or more personified characters. Since these characters are hand-drawn by a storyboard performer and could represent any imaginable (real/unreal, tangible/intangible) enterprise, it has an endless scope for creating unique character illustrations that are funny and lovable.
Also, since cartoon has motion and sound elements, the creative communication techniques, like ‘Exaggeration’, ‘Satire’, ‘Parody’ while others that induce laughter, could be beautifully used to bring out there visual humor through funny body language and/or cosmetic expressions of the moving characters. This is another reason why humor normally goes well with animated video-communication technique.
Types of Humor Elements & Exactly how They Could Be Incorporated in a Animated Explainer Video
Loud Humor involves those humor elements that are presented very apparently and could easily be experienced by viewers as funny and laughable. A single clear way of bringing out this kind of humor in an cartoon explainer video is by intentionally writing a amusing script by using one or more wordplay techniques like pun, phonetic mix-ups, obscure words and connotations, double entendres, rhetorical devices, and creating supporting visual humor elements, so that the voiceover (the script) and the visual- collectively bring out humor. Pointless to mention, sound effects play a very supportive and important role in bringing out loud humor in an animated explainer video.
Silent Humor, in an animated explainer video is the ‘not-so-obvious’ kind of humor. One way of bringing out silent humor, is by creating only visual humor elements. Imagine, for example, a video frame that is being shared between a business lead animated character and a supporting animated character. Any time you are viewing the video, although most of your attention would be on the lead character, the supporting character could still be animated to bring out humor through its body language or facial expressions. These kind of delicate humor elements give that ‘special effect’ or ‘magic touch’ to your cartoon video. Although the movement or body language of the supporting characters would go with the flow of the script, still their humorousness is independent to themselves.
Attempting to happens that when a laughter element is not very apparent to every viewer, it makes everything the more engaging because then, the viewer automatically will take interest in interpreting this subtle humor, and in doing so, pays more attention while watching the video.
Humor acts as the glue that holds your viewers to watch your animated explainer video, right up until the very end. As a result, when using an cartoon explainer video technique for marketing, make sure it does incorporate some humor elements. How many? Well, that completely will depend on your business entity type and it is upwards to you to choose.