A unique video can make clear what your company does, what you offer and exactly what you produce, all in a few minutes, in the simplest way possible. This increases the chance that the consumer will buy your product. Sometimes these are called motion graphic videos. Presently there are many companies who specialize in building explainer videos. Choosing one will depend on the budget and needs of your company.
Motion image videos are employed by many people, not only companies with websites. They are used in Kickstarter campaigns, meetings, weblogs, and book trailers. Inspirational loudspeakers often use them as a sort of fast, powerful power point presentation. Non-profit organizations use them, as well. Those who have an idea they want people to remember can use them. It is not hard to remember ideas from these videos because they are concise, witty, and skillfully animated.
These videos work because people are already used to watching online media; in fact, a hundred million people watch online video every day. Many of these of folks who said they visited an internet site and watched the whole explainer video said they remembered 90% of the sites content. Video is now ranking highest in results of lookup engines. Actually video results are found in about 70% of the one hundred top rankings on Google. These motion graphic videos are receiving a huge impact on the retail world. 4 in 10 customers go to a store or shop online as a direct result of watching a motion image video. Products are becoming more and more specialized all the time, and these videos present a communication that people are willing and eager to listen to. Crazy Ovum, a company offering a service that will show you where potential consumers clicked on their site, managed to generate an extra $21, 000 in income each month, simply by adding an explainer video to their site.
Thus how does this movie actually get traffic to your website? 75% of business executives surveyed say they watch online videos at least once a week, increasing business to business sales. Often they watch a video on YouTube and then they will probably visit the marketer’s website. fivestarvideomarketing.com claims that the “quickest most effective method to generate new leads for local businesses is the use of video and explainer type recordings”. Videos can be shared and roughly 68% of viewers polled say they do share them, so it’s possible for a video to go viral. This also contributes to digital word of mouth marketing. Explainer videos are not merely the wave of the future; they are making a direct effect today.