In spite of the ubiquitous occurrence of advertising online, many still wonder just how effective online you tube production actually is. The answer, however, might surprise even the most ardent of followers of online video; it can more powerful than almost any other tool you may use.
Online Video Advertising Works
A newly released study by Reel SEO looked over business to business companies involved in online video marketing, and it found that 96% of people surveyed use online video content marketing. 94% of those surveyed were positively involved in the advertising campaign, making decisions about the campaign and its course. 63% of those acquired been actively using online video for the last five years, and 32% acquired been using campaigns in the last two years.
But that’s not the most arresting number. That is found in the RETURN ON YOUR INVESTMENT, where a whopping 73% of B2B companies reported positive effects on go back on investment and business growth. That said, the largest challenges were also calculating ROI and addressing a lack of in-house experience. So how do you address these challenges, and why are they well worth addressing?
Bang for The Buck
The reason online you tube production is so effective is the fact it gets more out of your dollar available. Most kinds of marketing are painfully imprecise and need you to spend a lot for small or even sketchy results. Take those typical form of B2B advertising, direct mail marketing, better known and disliked as junk mail. Your average normal mail marketing campaign will send out around 5000 pieces and if you get 100 responses, or a 2% response rate, you’ve had an suddenly popular campaign.
Compare this to online video, which is intentionally accessed. Simply people who might be in any way considering your concept will see your online video; if you’re supplying a specific industry, only those working in or enthusiastic about that industry will see your ad. And it can also cost effective; every person, you pay less for a web based video advertising than you would for the stamp to deliver one piece of immediate mail marketing.
So, how do you measure RETURN ON INVESTMENT so that you really know what you’re getting away from your plan? Before you start, establish what you want a way of it. Do you want more leads? Extra sales? Do you wish to raise consciousness of your company or get a certain product out there? Define that first, so you’ll really know what direction you want to take your campaign.
While for a lack of in-house experience, don’t let that prevent you. Thanks a lot to the explosion of online video, it’s supposed that even small businesses can work closely with expert studios, using from live video to white board animation to craft a campaign that would compete with any business than can buy a Super Pan spot in conditions of effectiveness. It’s easy to assume that you need to do everything in-house, but because of the internet, expertise is at your fingertips, regardless of your needs.
Online advertising clips is a powerful tool for almost any business, so don’t let it pass you by. Call us about what we can do so that you can build a superb advertising campaign.