The content-heavy marketing tactic is losing the fun in digital marketing, because of this of which more and more businesses are responding by fashioning new ways of telling tales. Moreover, web based changing their digital marketing approach by becoming more visual, more informal, and a bit more real. Thanks to video content – the future of Digital Content Marketing!
Presently, video content is taking textual content by tornado. Until recently, text concept dominated the arena of digital marketing; however, considering that the majority of online people nowadays prefer watching videos than reading boring text message, the latest digital marketing trend emphasizes more on content marketing strategy using Online explainer videos.
Numbers Perform Not Deceive:
According to a research conducted by Cisco, videos will make 69% of online traffic by 2017. Moreover, the study further maintains that Online explainer video traffic will mount up to 80 percent in next 3 years. An additional study carried out by Nielsen states that the average internet user views approximately 206 videos each month. The study also claims that 64% of marketers are willing to incorporate advertising clips into their digital marketing strategy. Since of the evidence of these findings, once can certainly deduce that video marketing is outshining textual content.
Advantages of Video Articles Marketing:
– Videos can be searchable.
– Conveys brand message in a fun way.
– Viewer data provided by video hosting sites such as Vimeo provides marketers with useful regarding the behavior of target consumers.
– Increases the likelihood of converting sales into customers.
– Publishing videos regularly on Vimeo, Bing or Yahoo can raise search engine search positions of brands.
Online explainer video marketing is emerging as a powerful tool for brand storytelling to supply outstanding consumer engagement opportunities. As videos appeal to 1 aesthetic as well as oral sense, they permit followers to retain a major section of the information. For example, it is simple to keep a brand message communicated by a TVC than an advertorial. Thus, videos form an ultimate medium for communicating brand quest as well as brand values as they can effortlessly engross consumers by offering a richer and finer experience compared to another media.
Moreover, Online explainer video marketing is the ideal tool for humanizing brands. Audio-visual content mixed with humor and feelings lend a personality to brands which help in drawing consumers’ attention. Narrating brand story through Online explainer video can be an certain way to strike a positive chord with people. What’s more, adding stunning visuals and featuring real people also communicates value to online audiences.
One other key thing to bear in mind is the fact Online explainer video content marketing is not simply meant for big and popular brands; even small companies need to reap the advantages. Though video content marketing is still in a nascent stage in India, small and large businesses are equally allocating funds for incorporating videos into their content marketing strategy, as a way to choose the latest digital marketing trend.
Way Forward: Permit Your Video Content the Actual Talking!
In view of the fact that video content is changing as the most preferred medium of digital marketing, businesses should know about the impact of storytelling through images. It is about time brands rolled their masturbator sleeves up to create unique video content in order to pick up the interest of their target customers and build a genuine emotional connection with the viewers. As well, brands should not ignore the value of promoting their videos across multiple programs including social media.
Everything considered, it appears affordable to assume that in the age of Infotainment, brands perhaps have recently been hit by the recent economic climate and are unable to ignore the significance of video content as it plays a key role in entertaining as well as informing customers by bringing a series of thoughts into play. Brands that are paying no heed to Online explainer video content cannot expect to generate business leads through any online platform which could prove hazardous to their business.