Pondering of Creating Animated Advertising Videos? Here Is a Quick Guideline.
The production process for an animated video is quite intimidating for many. It’s a highly technical job and plenty of folks think they simply don’t have the right skill set because of it. The particular thing is, an cartoon video, especially for marketing, does not always need the artistic expertise of professional animators. There is also a large difference between video animation for story-telling and marketing. The goal of video marketing is to provide a persuasive concept in a short amount of time so the interest of the target audience will be secured in.
While it’s important for an animated marketing video to be visually appealing, you should check out the “short and sweet” principle; therefore, you just put all the essential elements and make sure that your message is imparted in an extremely understandable manner that is pleasing to the vision. This is what makes an explainer video so great; it catches your eye and provides an explanation to bring enlightenment to the viewer–simply and easily.
Creating Animated Marketing Movies in Four Basic steps
Create down everything you want to state in the video and then figure out how you can lightweight all that into, say, 200 words. That’s because a good explainer movie should be 30 to 90 seconds long to ensure message stickiness and good impression.
Once you’ve created your informative spiel, proceed to find relevant images or graphics that can reinforce the concept you’re delivering. Determine when they should appear in the video to improve the impact of your concept. This bit is not really too different from creating a slide presentation.
Record your spiel. There are digital programs that will enable you to place and “paste” your properly edited sound record to your video. This particular technology is straightforward enough to learn and apply. Here is an additional tip for recording: Take a cue from TV and stereo commercials, so the documented message will be clear and thoroughly engaging. And don’t forget to use the appropriate sound clips and background music because these can enhance the overall appeal of the video–just make sure that these additional sounds will not drown your message.
Modify, edit, edit. Only through this considering able to achieve the standards that you’ll be completely satisfied with and that will likely speak out loud well with your audience.
If you’re considering making your own animated marketing video but you find the creation aspect quite daunting, provided below is a practical guide that will help you put together an explainer video clip that sticks to the memory of your target audience. And if you still don’t think you are up to the task, just contact, we are happy to make project off your hands and produce a high quality and affordable explainer video.