When Google was setting up their algorithm for search rankings for the season 2016, the amount of time that visitors stay in a site was mentioned as a leading factor for top ranking. You therefore need to keep your audience just as much as you can in your website. If you are running a business website, you can try making explainer videos as a way of keeping your traffic locked into your website.
Explainer videos not only work to keep your website tourists locked in your website but also make certain you get financial gains that you would not need got without these videos. It may therefore be said that explainer videos are beneficial to site owners. It is out of this that the top great things about having explainer videos will be highlighted.
- Increase Transformation Rates
One of the main reasons why you need to have an explainer video in your website is to increase your conversion rate. A recent survey by Online Video Rascal revealed that 85% of men and women are more likely to buy a product or service if it has an explainer online video accompanying it. You can explore this business opportunity by having explainer videos in your website.
- Improve your Website Position on Google
Every 12 months, Google releases their formula for search engine ratings. Over the many years, one factor has continued to be constant. Websites with videos are 50 times more likely to get a first webpage ranking according to Google’s ranking factors.
Furthermore, if it is interesting and actually works to keep traffic locked in a website, Google rating is also likely to be increased.
- Explain the Objective of the item
You don’t want people misinterpreting your product. Pertaining to this reason, you should have an explainer video to make clear the objective of the product and clear any aspect of ambiguity that might confuse your clients.
- Grab Audience Interest
The best way to promote a product through making sure the audience’s attention is contained. Explainer videos help in grabbing audience attention and so have a chance to sell your product.
- Easily Sharable
With many internet users spending almost all of their time in social media, you definitely want your product there. Explainer videos can be shared easily to interpersonal media sites. The online video is not confined in your website alone but get a wider reach through the share button.
The result of all of it is that you will have great Revenue (ROI) since you will spend lesser money compared to the prospective customers that you stand to get. Therefore, it is obvious that explainer videos are simply just the best way that you can improve your business.