By right you should be utilizing a custom explainer video here rather than typing this article. Why? Because regardless of how to the point we will attempt to keep this post, you reading it is statistically a lot less likely than watching a short clip about it.
Inside fact, statistics, both commercial and academic, show that… bla bla bla… We could go into the statistics of why this is the case and we’re not saying stats are unimportant but writing words about them is merely not going to be as effective as displaying them in an infographic in a video for example.
Let us just point out three facts:
– 1. 8, 000, 000 words is the cost of one minute of video – as per Dr. Wayne McQuivey of Forrester Analysis;
– by 2017 movie will account for 69% of all consumer internet traffic – according to Cisco;
– Youtube gets more than 1 billion unique visitors every month – that’s more than any other channel separate from Facebook (and Facebook is filled with video content too).
Honestly, the statistical evidence is staggering – video is totally taking over the online space and will do so even more in the future.
Not surprisingly also this is why an explainer or teaser video for example will invariably generate more sales than a long page of text message and images or even worse just text.
We set out to keep this post as brief as possible to give it some kind of chance to compete with a counterpart but at this point, it already would have taken near 2 minutes of video to record this and in reality the video could have effectively conveyed what we are trying to highlight in around 10 secs or possibly even less time.
Not-so-long-story-short, if you’re reading this, the good news is that you are one step away from getting in touch with us, and we will help you explore how you can use video as part of your communication or produce the video you have in mind.
(And if you need more stats, which we intentionally chose not to bore you with above, we obviously have those too! Just ask.)
We create what people want to see!