It is a proven fact that most people learn more effectively creatively sometimes more effectively when the teaching is presented in multiple media such as text, music and online video.
Whiteboard animation (also variously called ‘sketch video’, ‘video scribing’, ‘doodle video’, ‘sketch cartoon videos’ and ‘fast hand drawing’) is a particularly effective visual medium because there is something happening on screen on a regular basis. It is even more effective when the images used have been chosen to reinforce the concept of the narrative.
Though whiteboard animation has recently been around for many years, it was probably first brought to the attention of people in a huge way with the series of UPS TV advertisings.
Back then, whiteboard movement was done the hard way, with actual music artists resulting in the symbolism on camera accompanied by ingenious editing to achieve the result.
This involves a lot of talent and a lot of several hours so only large companies with an advertising budget like UPS could find the money for it.
Advances in technology have now changed that. Software has been arriving onto the market that automates the process of creating whiteboard animation, rendering it an affordable means to fix most businesses and individuals.
Seeing as a result, more and more businesses are getting out of bed to the marketing potential of this video format.
There is a saying that a picture is worth 1000 words. And this is true if the picture concisely summarises data or if it elicits an psychological response in the viewers. And that is one of the reasons why carefully prepared whiteboard cartoon is so effective. This presents multiple images that are performed even more engaging through movement.
An additional reason for its performance is that it intuitively gives a feel of cartoons and, hence, the child inside us. Who may have not recently been totally engrossed in anime antics sooner or later in their lives?
Whiteboard animation can and can be used to how it looks describe an entire gamut of different concepts. It is employed to sell things, to make clear products, to present information, to teach, to entertain and many more.
Carefully determined imagery linked together with clever effects in a cartoon style can communicate complex concepts in a concise, entertaining and comfortable way. Viewers can also enjoy and learn at the same time.
And, in this day and age, there is another very powerful reason why businesses must look into whiteboard cartoon. It can be used to produce videos that contain all of the elements in location to make them ‘go viral’.
A particularly imaginative, unusual or engaging online video that folks enjoy watching will be shared across the various social platforms such as Facebook, Twitter, Bebo and many more. Many videos have attracted countless views in a few days in this way.
Few-people want to move around a bog-standard company ad but an amusing and cool ‘cartoon’ style video? That’s different.
The average person in developed countries is presented with hundreds, if not hundreds, of advertisings in one form or another every day. Businesses have to constantly find new ways to provide their marketing messages if they happen to be to be noticed. They must be different and entertaining. Whiteboard computer animation now provides an affordable way to do both.
If you want to learn more about using white board animation in your business, visit explainer4u.com.